The economy still isn’t where we’d like to see it. For that reason, repeat business is important. The next time your customers need a backlit sign serviced or parking lot lights installed, you want them to think of you right away.
To build customer loyalty, do you clearly express the reasons why working with you is better than with someone else? Take some time to define and promote your:
- Areas of expertise
- Past experience
- Services that competitors don’t offer
To further build your reputation, don’t hesitate to use your supplier’s strengths. If you’re working with someone interested in an LED sign, be sure to mention that the Daktronics product you sell is designed and built in America and tested in-house by a company with decades of industry experience.
For more talking points about the LED signs you sell, see The Daktronics Difference. http://www.daktronics.com/Web%20Documents/Lit/DD1587763.pdf