Customer-specific questions spark a response.
Customer-specific questions spark a response.

One of our sign companies recently sold a custom display to Skycare Pharmacy in Ontario. The co-owner said they wanted an LED sign because it is “interactive.”

Have you ever used interactivity as a selling point? Explain to your potential clients that a message center empowers them to change a passive customer into an active one.

Customers can play a part in the process by reacting to the retailer’s message. Here are some sample messages retailers can use:

  • Social media info (check us out on Facebook)
  • Web site (visit to order)
  • Phone number (call us for more info)
  • Call to action (ask about today’s special)
  • Specific questions to solicit feedback (see photo)

Interactivity is a very influential advertising method. Younger buyers especially appreciate the opportunity to take some kind of action.

Daktronics offers free Social Media content. Share this link with customers: buy.daktronics.com > FREE Content > Social Media
http://buy.daktronics.com/Content-Packages_c_7.html

Interested in a hard copy of the Skycare Pharmacy success story? Talk to your Daktronics representative.

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