Ad Sales Strategy–Seasonal Ads


Use a holiday theme to increase sales.

In 2013, winter holidays accounted for nearly 20% of annual retail sales.* As the holidays approach, encourage current and potential clients to take advantage of holiday-themed ads.

You can see by our examples that designers can give a seasonal spin to almost any business! And if you’re selling several affordable slot rotations, even retailers on a tight budget can run a holiday ad.

After the winter holidays, start planning campaigns using unique digital content for Valentine’s Day, St. Patrick’s Day, Mother’s Day, and Father’s Day. Use a standard layout— just change the colors, background, and text.

*”‘Tis the Season for Retailers” by Jon Swallen Nov. 10, 2014

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