Digital Billboards in Detroit


Downtown Detroit, early 20th Century

Spectacular outdoor signage isn’t new to Detroit. A hundred years ago, huge signs on top of buildings in downtown Detroit reached out to consumers (right).

Today, if digital billboard-friendly regulations pass, property owners might earn $1,000 to $5,000 a month renting their rooftops to OOH companies.

Advocates believe Detroit can use the kind of excitement and energy LED signs generate in Times Square and Tokyo.

Discover more in the Detroit Free Press article, “Proposal Would Allow Big Digital Billboards Downtown.”

Photo courtesy of Library of Congress

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