Are Your Messages Easy to Read?

Creating content for LED digital billboards is different than creating content for print ads. With that in mind, let’s take a look at typography today.

Remember your viewers have a limited amount of time to read your messages, so it’s important to choose an easy-to-read typeface.

Here are some simple tips to help you create messages people can read from different viewing distances and angles:

Vary upper and lower case for longer messages.

• Use large, bold fonts.
• Select sanserif fonts for headlines.
• Outline letters or use drop shadows to increase contrast.
• Vary the use of both upper and lowercase characters for longer messages (see text in example, right).

Find information about Daktronics Creative Services at:  www.daktronics.com/creativeservices.