While the Pokémon Go phase has fizzled out over the past few weeks, the use of augmented reality is starting to catch on.

As a part of a global campaign, Disney released a video on social media of digital street furniture outfitted with augmented reality technology in the Singapore suburb of Tampines. The street furniture gave the illusion of a window to the street behind, but as people watched, a stream of famous Disney characters appeared.

The result was pure excitement for those witnessing the events unfolding before them.

What a great example of how a company can harness the power of Digital Out of Home to create engagement and joy from an unsuspecting audience. Watch the video below to see how they pulled it off.

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