Self-promotion is something we often overlook with all the other things that go into running a digital billboard company. Nevertheless, it is an extremely vital aspect to the business.

What’s most important is that it’s done creatively to stand out from the clutter. With that being said, we’d like to point out a great example of creative self-promotion from our friends over at Forrest Media in Glasgow, Scotland.

Forrest Media highlighted their newest location by creating a video that calls out some of the selling points of this new display. It shows footage of how much traffic flows through this location, what the display looks like when driving past, estimated impact numbers and other unique features.

Watch the video below to see just how Forrest Media pulled this off. Hats off to this great approach to promote a new location and get slots sold.

Read the full write up from Forrest Media here.

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