gina-kGina Kuck, Daktronics Creative Services, is today’s guest blogger.

How do you work with a customer who is running bad content? Lately, I’ve been hearing our sign companies are faced with this problem, but don’t always know how to address the concern. It’s an important topic. Good content drives sales for your customers, and helps you sell more displays.

So here are a few tools, tips and when to use them. They’ll help you break the ice talking with your customer about better content.

Content-Rendering.png
Examples of good and bad content. See our free brochures for details.

Stop by your customer’s facility with one or more of our best practices pieces. In order to keep the conversation positive, let them know Daktronics is focused on the whole customer.

Tell your customer that we developed these how-tos and best practices. You’re sharing them so their display ownership experience can be even better.

Basic design tips—our most recent content brochure. Share this document with everyone who owns a Daktronics RGB display. Especially, those with our new GS6/VSC solution.

Great tool for customers using too much text or having a hard time creating a marketing message on their Daktronics LED display.

Content scheduling and creating attractive content specifically for our Venus 1500 users.

A must-have for your convenience store customers and anyone looking for ideas on how to be concise with text using templated content offered by Daktronics Commercial Creative Service.

As always, work with your Daktronics sales rep for questions. Often, just one tip can improve content.

Gina Kuck, today’s guest blogger, manages Commercial Creative Services. An LED content expert, for the past 13 years she’s focused on providing content and solutions for LED display optimization.

 

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