A Five Guys restaurant, the chain known for handcrafted burgers and fries, now has a location in Sioux Falls, South Dakota. The property came with an outdoor LED sign, and franchisee Ted Miller was determined to use it.
“The franchise was totally new in this area, and the LED sign really helped promote to customers what Five Guys is all about and got the ball rolling,” says Miller.
Miller’s Five Guys is the only one of the chain’s locations using an LED sign. Advertising with an LED sign was an unprecedented idea for the franchise.
“At first, the district manager was concerned about protecting the brand. But Five Guys marketing decided I could use the display if I used corporate-approved messages from the store signage. We have a lot of endorsements and promotions I can use for the LED sign,” says Miller.