We have the fever! No, not just cabin fever during this long winter, but the fever for March’s best display of college basketball! Even those new to it agree it’s one of the most celebrated and captivating displays of the season. If you haven’t watched a college game all year or picked your favorite teams by an intense rock/paper/scissors game, everyone still fills out a bracket. Something about this tournament makes you root for teams you didn’t know about and has you checking scores religiously.
As a digital billboard operator, you can take advantage of the madness and attract more eyes to your displays than ever. We’ve explained in the past how data feeds garner more attention than regular ads due to their live information aspect, but Madness feeds are like a regular data feed on steroids.