Who knew it was possible to eat a delicious treat and make a difference at the same time? On Thursday, 25 July, Brookings and Sioux Falls locations will celebrate Miracle Treat Day with local Dairy Queen® stores. One dollar from each Blizzard® treat or coupon we purchase will benefit Sanford Health Children’s Miracle Network in Sioux Falls, South Dakota. Daktronics’ goal this year is to sell 1,500 Blizzards and coupons.
“A DQ Blizzard treat purchased on Miracle Treat Day is so much more than just a sweet treat on a hot summer day,” according to Bethany Olson, the Development Officer for Sanford Health Foundation and Children’s Miracle Network. “It’s hope for a family who has just learned their child has cancer. It’s a meal for new parents watching their newborn baby fight for their life in the NICU. It’s an opportunity to help save a child’s life, even though you might not be a doctor.”
Miracle Treat Day is one of the biggest fundraising events of the year for Children’s Miracle Network at Sanford Children’s Hospital. In 2018, more than $170,000 was raised by the 28 Dairy Queen locations who support Sanford Children’s Hospital across South Dakota and Southwest Minnesota. The donations purchase life-saving equipment, fund programs like Child Life and Spiritual Care, and assist families with expenses like meals, mileage, and lodging. One hundred percent of those donations stay right in here in our communities—impacting patients and their families within the walls of Sanford Children’s and beyond.
Olson said in 2018 the Children’s Miracle Network funds helped to purchase an isolette incubator to transport preemie babies to the Sanford Boekelheide NICU safely, sent 270 patients to summer camp (cancer, asthma, and spina bifida patients who typically can’t participate in “normal” summer camps due to their medical needs), and provided financial assistance to more than 1,000 patient families.
Deb Wolforth has been Daktronics’ account manager for Dairy Queen for more than ten years. She explained Daktronics is not only an approved vendor for Dairy Queen, but the preferred vendor.
Wolforth said, “It is great to have a Blizzard on that day, but it is also nice to buy coupons. It is a good way to reward an employee that you work with that has done a good job.” Coupons also make the perfect gift. “I buy coupons for my granddaughters; I reward them on their first and last days of school,” she said.
Whether you head to your local Dairy Queen to purchase a Blizzard or coupons to save for later, your participation in Miracle Treat Day will make a difference. Wolforth sees this situation as a win-win and encourages everyone to answer the question, “Why not?”
This article was written by Jacqueline Wolles
in Employee Communications.