Light Up the Holidays: Tips for Using Your Display during the Season

It’s almost the most wonderful time of the year, and with the holiday season comes plenty of hustle and bustle. But with Venus Control Suite, you can add a festive touch to your display that will surely distract from the chaos. Whether you choose to display a holiday message or a promotion to your holiday sales, your display is sure to be a hit. So this holiday season, brighten up your display with these fun trainer tips.

David Grotzinger on 12/16/2022

Categories: Venus Control Suite Training

1. Create a Festive Atmosphere using Holiday Themed Backgrounds or Graphics

    • If you’re short on time, space, or resources to decorate your storefront, don’t worry! There are still ways to spread Christmas cheer in your community. Consider using festive backgrounds and graphic elements.
      • For ideas, check out our Free Content Website or media kit for available content pieces. No matter what, there are plenty of options to help you get into the holiday spirit!

2. Promote Holiday Specials

    • With last-minute shopping in full swing, now is the perfect time to showcase your holiday specials. Let your customers know about any free gift wrapping, gift sets, or deals you have available. This is a great way to attract business and make the most of the holiday season.

3. Charitable Causes and Events

    • Promote your toy drives or food bank collection events by using an override playlist to interrupt what is scheduled on your display. Or an exclusive playlist to highlight an event on a specific day or time range. 

Screenshot of Playlist Properties Screenshot of scheduled content in Venus Control Suite

4. Countdown to Christmas or New Years

    • Countdowns are a great way to keep customers informed and excited about the holiday season. Use them to let people know how many days they have left to do their shopping, or to help them plan for the New Year by reminding the time left to set their resolutions. Either way, countdowns are a fun and effective way to engage your consumers.
    • How to create a Countdown Blog 

5. Holiday Fun Fact or Jokes

    • Make your display fun and brighten someone’s day with a joke on their commute. This content piece utilizes our Slides functionality. 
      • Joke could be: Q: What did the snowman say to the other snowman?
        A: “Chill!” The snowmen graphic elements can be found in the building blocks section of the Free Content Website

6. Weather Forecast for the Holidays

    • While dreaming of a “White Christmas” might be nice, it’s important to also prepare for whatever weather the holiday season brings. By sharing weather updates with your community, you can help ensure safety and readiness for any weather-related challenges that may arise. Don’t leave it to chance – help your community stay informed and prepared for the weather ahead.

7. Dayparting

        • Are you looking for a way to schedule content specifically for the holiday season? Dayparting is the perfect tool for you! Use this feature to promote Christmas-themed items during specific times of the day, such as during the morning when people are getting ready for the day or in the evening when they are on their trip home to relax from a long day of shopping. You can even create time range aliases for things like “Santa’s Workshop” or “Holiday Party” to easily schedule content for those specific times. This is a great way to ensure that you are reaching your audience with relevant, festive content during the holiday season.

8. Keep your Drivers Safe!

With that said, we want to provide special attention to help to end human trafficking by scheduling IN OUR BACKYARD content. Our creative team has partnered with the organization Human Trafficking: IN OUR BACKYARD in their mission to end human trafficking. Your digital display technology allows you to keep your customers and your community informed and empowered to report suspicious and potentially harmful activity. This library of content will help you to do that by providing crucial reporting information. 

From: The Software Training Team 

To: Our Wonderful Daktronics Community 

We wish you and your loved ones Happy Holidays! We hope you receive all the joys of the season and have a wonderful, safe time celebrating with family and friends.