All posts by Daktronics OOH Advertising

Daktronics interaction with OMC began with brightness levels research.Daktronics interaction with OMC began with brightness levels research.

Daktronics Researches Display Brightness

In our previous post, we announced that we are now a proud member of the Out-of-Home Marketing Advertising Association of Canada (OMAC). Our interaction with the association began with a research project to determine acceptable nighttime brightness levels for LED and static outdoor media in Toronto, Canada. OMAC president Rosanne Caron asked Daktronics sales representative ...

Daktronics Joins Canada’s OOH Association

Daktronics is the new kid on the block at Canada's prestigious OOH sign association, OMAC.


Digital Street Furniture, What Are You Thinking?

What are your thoughts on digital street furniture? You may know them as: MUPI, digital furniture (as it does not necessarily need to be by a street), LED advertising displays, digital kiosk, information panel… the list goes on. No matter what you decide to call it, we’re interested in your feedback on this new advertising ...


Catalyst Outdoor Advertising: Redefining Outdoor

Catalyst Outdoor founding partner, Thaddeus Bartkowski, sat down with us recently and discussed his outdoor advertising business. Catalyst owns and operates locations throughout Philadelphia and New York which includes 14 digital billboard faces. Bartkowski uses the flexibility of digital outdoor in creative and charitable ways and worked closely with municipalities to develop an aesthetically driven ...


All you need is Love … and Free Valentine’s Day content for your Digital Billboard!

Roses are red Violets are blue Daktronics was thinking About your digital billboard revenue! According to the OAAA Valentines Sales Tip, Americans will spend over $18 billion to demonstrate their love on Valentine’s Day. These are the categories: • Candy - 47.5 % • Flowers - 34.3% • Cards - 52.1 % • Jewelry - ...


Cincy Digital Talks About Their LED Billboard Experience

In a recent interview with Howard Jackson, Co-Founder of Cincy Digital LLC, he shared his personal experience with digital billboard advertising and working with Daktronics. Cincy Digital is located in Cincinnati, Ohio. They offer advertisers the ability to reach and engage consumers by using a digital display for their business. Q. What services does Cincy ...


Billboards Help Advertisers Take Their Message Further

Share this great video from the OAAA with your potential advertisers and sell more advertising space. Watch Video Today's billboards are: Forward Looking Relevant Innovative High Impact Engaging Creative 32% of all consumers have viewed a digital billboard ad in the last week. Use these resources to learn more about taking your billboard invenotry digital: ...


Daktronics Holiday Closing

HAPPY HOLIDAYS FROM DAKTRONICS Have a wonderful holiday season! Thank you for making Daktronics your digital display provider. If you’re working on a project with us, please note our holiday closings for 2013: NOVEMBER 28-29 DECEMBER 23-JANUARY 1 Service is open for urgent needs (except on November 28-29, December 24 -25 & January 1). Note ...


Happy Holidays! Take Advantage of This Free Digital Billboard Holiday Content

It seems so early to be talking about the Holidays, but the snow is flying here in our fine state of South Dakota, and the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started: A recent poll reflected ...


Intelligently Designed Digital Billboards

It’s easy for a manufacturer to say, “We build the industry’s best product.” But it’s not so easy to come up with specifics to support such a broad claim. We continually work to improve our digital billboard product line. What makes our product different? View our intelligent design inforgraphic for specifics at Years of ...