All posts by Jennifer Liebschwager

How to Feature Advertising in Popular Highlight Reels

Colleges want to create the best possible game-day experience to keep fans craving more live action so they return for the next event. Along with a high-quality fan experience, in-game advertising opportunities also contribute to a successful event. A popular trend is putting advertising right near the action by attaching LED displays, known as stanchion ...

Top 4 Unexpected Kiss Cam Matchups

When it comes to the game-day tradition of the kiss cam, live crowd footage creates some surprising moments. In honor of Valentine's Day, check out our top 4 unexpected kiss cam matchups: 1.Hawk mascot and fan 2. Girl and pizza Source: Thrillist 3. Guy and his beer Source: Twitter 4. Darth Vader and his mom Source: Youtube ...

100 Years of American Stadium Design in 5 Minutes

Modern American stadium design has evolved significantly since sports exploded in popularity at the turn of the 20th century. In the beginning of American sports popularity, baseball and football were at the forefront of live entertainment. The changing trends in baseball and football stadium design reflect both how these sports have influenced culture and how ...

Top 4 Marketing Campaigns for Outside the Bowl

The modern sports experience isn't restricted to sitting on the bleachers. Although Jumbotrons and centerhungs dominate in-game fan engagement, it's becoming the norm for venues to add displays throughout the concourse to reinforce team messages. Indoor concourse displays provide a flexible digital medium in a prime location to continue the fan experience outside the bowl. Here ...

Making your life easier with venue-wide connectivity

Stadium management today is tasked with many difficult questions with broad impacts. How do you encourage fan loyalty in the age of endless entertainment options? How do you keep advertisers interested in buying space at your venue? How do you do all this while keeping operating costs down? The pressure is on. The answer for ...

9 Creative Places to Put Digital Signage in Sports Venues

The fan experience starts way before the game begins. Today, modern sports venues are engaging fans every step of the way with digital displays throughout their facilities. Here are some of the most creative places our customers have put their displays. 1. ABOVE THE BAR https://www.youtube.com/watch?v=EoI0R4gpy-Q Sports bar experience meets modern tech. Bar displays create a cool ...