All posts by Justin Ochsner

Live Events Marketing and Public Relations. Connect on LinkedIn or Twitter @jochsner4

Top 5 Quirky Minor League Team Names

“What’s in a name?” This is a very good question posed in a very famous Shakespeare play. I’m putting my own spin on that question as baseball season begins. Minor league teams tend to get creative with their team names, even changing them for a single day for a fun experience and change of pace. ...

It’s Madness, I Tell Ya. Madness!

The bracket is set. A total of 64 men’s college basketball teams still have hopes and dreams of winning the championship and hoisting the trophy. As of today, six wins in a row is the goal. And thousands of people throughout the country, from avid college basketball fans to those who haven’t watched a single ...

Event Production: The Summit League Championships

“3, 2, 1 – Camera 2 is live.” That’s a call we heard inside the control room of the Denny Sanford PREMIER Center last week. Everyone sees the live video of the action, the replay of a big moment, the slow motion shot of a close call, the stats, the game time, the score…but not ...

Top 5 LED Displays Surviving the Obscure

Rain. Wind. Dust. Saltwater. Our products live outdoors and need to be able to withstand these elements, but sometimes they withstand much more. Flooding. Tornadoes. Hurricanes. Yes, these things happen. But Barn Funnel Weaver spiders? Mud dauber nests? These are the more obscure elements of nature that we’ve found invading our displays’ proverbial bubble. Lucky ...

An Inside Look at Milwaukee’s High-Tech Press Event

It began months ago. Bid processes, presentations, selection processes, detailed meetings and much more. We’re not yet at the finish line, but this week a major announcement was made naming Daktronics as the Milwaukee Bucks partner for video displays in and around their new arena in downtown Milwaukee. And I was there to see it ...

The New Big Communication Medium on Campus

Connecting with students and community members is a big deal for campuses across the country whether they’re trying to promote current and upcoming events, give their sponsors recognition or even sending safety alerts. Schools like UCSD La Jolla, Texas A&M University, Cal State Fullerton and Duke University are harnessing the power of a new LED ...