All posts by Matt Anderson

Live Events Marketing, Connect via LinkedIn or Twitter: @MattAnderson44

Daktronics: Ready For The Madness

This is also a busy time for us at Daktronics; we like to call it “Dak Madness”. At the Division 1 Men’s National Basketball Tournament alone, we have equipment inside and outside at 11 venues hosting 49 games to help provide fans with the information and live video they need to enjoy the overall game-day experience.

3 Reasons Why You Should Consider A 2-Sided Centerhung System

What do you think of when you hear of a "centerhung" display system? It's common to think of something that has four sides, ribbon displays and, as of late, displays underneath for those sitting closer to the action. This is not always the case.

Current State of Horse Racing – an Interview with Marty Gregor

We recently caught with Daktronics Sales Representative Marty Gregor to talk about what he's been seeing recently in the horse racing industry. What trends are you seeing in the horse racing industry? Today, in the horse racing industry, we are definitely seeing a more family friendly oriented approach to attract crowds into the track. With ...

What To Expect At IAVM VenueConnect 2017

Our trucks and employees headed out this week for the 92nd annual IAVM VenueConnect Conference being held at the Music City Center in Nashville, TN. Every year, IAVM gathers professionals from a variety of different industries for different sessions and an exhibit hall. This year they are doing things a little differently with the schedule. ...

Opening Race at Del Mar Thoroughbred Club

Last week I traveled out to California and attended the opening race at the Del Mar Thoroughbred Club racetrack. Daktronics has installed several different displays there over the years, but this year they added 3 new displays. There is a double-sided marquee on the outside that was being used to show upcoming events, another single-colored ...

A Look Inside NACMA and the 2017 NACDA & Affiliates Convention

This is the 4-5th time that I have attended the NACDA and Affiliates Convention, this year it was held in Orlando, FL. My first year at NACDA was back in 2007 when I first started out at Daktronics as a sales intern. That year consisted mainly of loading up the various display equipment and booth ...

Talking NACDA with Kyle Adams

Over this last week, I talked with one of our sales managers, Kyle Adams, about his thoughts on the NACDA & Affiliates Convention Week and his history with the show. What are you looking forward to the most at NACDA this year? Looking forward to seeing all of College Athletic Administrators back in the same ...

Vickie Johnson’s NACDA Experience

With NACDA starting up soon, we decided to sit down with Vickie Johnson in our marketing group, who has helped with over 20 years of planning and attending this trade show.   This interview was conducted by Matt Anderson in College Sports Marketing. Connect via LinkedIn  

New Advertising Medium For College Baseball

Viewership for college sports has never been more diverse or accessible. Larger schools used to rely on large television media agreements to get air time for their fans, students, and alumni to watch their games during the year. While most conferences may have a media agreement for sports such as football and basketball, recently schools ...

Hashtag for the Cashbag – Social Media in Sports

Social media isn’t going away. In fact, it’s getting bigger and bigger. From traditional social media platforms like Facebook and Twitter to new and emerging platforms like SnapChat, fans around the country are looking to share their experiences while at sporting events. It has now become expected that teams and facilities use some type of ...