All posts by Tyler Campbell

Daktronics To Introduce New LED Video Solutions At DSE 2019

New Street Furniture, the Optica series and digital banner products will debut domestically at DSE 2019 for the first time.

Activating Sportsbook Environments

The U.S. Supreme Court’s recent 2018 ruling striking down a 25-year old federal law known as the Professional and Amateur Sports Protection Act (PASPA) that largely outlawed sports betting outside of Nevada, now gives states the go-ahead to legalize sports gambling. As states (such as New Jersey, Delaware, Mississippi, New York, Pennsylvania and West Virginia ...

Daktronics Commitment to SEGD Continues

More than a decade ago we began our long lasting partnership with Society for Experiential Graphic Design (SEGD). SEGD represents an outstanding community of creative individuals who are committed to quality and believe in connecting people to places by creating environments that improve the human experience – qualities that strongly align with our company. "More ...

The Future of Mall Media – Part 2

Hello again! We’re back for part two of “The Future of Mall Media” – let’s hope it’s just as thrilling as the last 10 minutes of the 2017 Oscars. Pop culture aside, in the previous post we discussed how the majority of shopping and retail developers are embracing the growing omni-channel marketing trend. As part ...

Mall Media’s LED Future is Bright

Retailers investing in an omni-channel marketing approach are embracing the digital medium. First off, what is omni-channel marketing? I had to reacquaint myself with the term before in preparation for this article. It is a buzzword of sorts and can be applied in all types of marketing, but it refers to a shift: advertisers and marketers need ...