With communities in limbo of being open or closed, chances are people are seeking guidance on how to behave at your facility. Are you open? What hours? Do I need to wear a mask? Can I pay with cash? Do I need to take my temperature before I come? Life during a pandemic can certainly be a game of 20 questions.
As a business owner, you’ve likely got your marketing mix down. Digital marketing, print and radio ads – all have places in your strategy. One of your greatest assets for marketing is outside your front door – your display marquee.
When your clinic opened for business, you likely spent a lot of time and money selecting a prime real estate location and building a facility and brand that made a positive impression to bring patients in the door.