Category: Out of Home Advertising

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Let’s Get Technical: Pixel Density Defined

If you’re in the market for a digital billboard, chances are you are doing comparisons and the term ‘pixel density’ has come up. Pixel Density or Display Resolution is based on the number of individual pixels present on the face of a digital billboard – a significant factor in determining image quality. Assuming high-quality LEDs ...

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Is Your Digital Billboard Weather Ready?

Tis the season for hot days, picnics, and fireworks! Unfortunately, with that comes the possibility of inclement weather. Check out this list of digital billboard resources for the summer months ahead. Then, enjoy a happy 4th of July weekend! What to expect from your Digital Billboard manufacturer | Weather Protection Complete Defense: Completely sealed modules ...

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Digital Street Furniture Roadshow Reaches NYC

Our Daktronics LED street furniture demo unit and OOH team are visiting New York City this week. Come view our exciting new product at the Eventi Hotel Plaza today! In case you haven’t heard, this new LED product line places digital advertising at the eye level, so it’s much more noticeable to consumers traveling through ...

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Expect Display Health 24/7

When digital billboards are part of your business and livelihood, dependable display performance matters. Although digital displays may appear the same at first glance, not all are created equal. From different grades of LEDs to weather-sealed components, you get what you pay for. For the purposes of this post we want you to be aware ...

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The Rolling Stones weren’t the only ones to ROCK Los Angeles!

For those of you fortunate enough to fit a Stones concert into the busy OAAA schedule, we are impressed! Our OOH team had a great time catching up with customers, colleagues and industry professionals at the OAAA show last week. We hope everyone made it home safe, had an enjoyable Memorial Day weekend and has ...

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Top 5 Reasons to Visit Daktronics at the OAAA/TAB National Convention

1. Lay your eyes (and hands) on our NEW sleek, high-resolution LED street furniture display.  Already popular in Europe, LED street furniture is poised to revolutionize the way advertisers get their message to consumers. 2. Have a project in mind? We offer the most reliable digital billboard technology, but we also offer a variety of ...

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What to Expect from your Display Manufacturer

There seems to be an endless sea of LED display manufacturers these days. From industry veterans to companies just getting into the business, it can be difficult to navigate the waters. As technology continually evolves, (made apparent by the heaping box of outdated iPhone’s in our IT department) how do you get a handle on ...

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Welcome!

We’re a team of digital LED technology professionals that specialize in the out-of-home advertising industry. From engineering and regulatory experts to industry veterans and creative folks, we’re here to discuss the latest in digital technology and how it relates to OOH industry trends. This online space is meant for discussion! Let’s talk about the latest ...