Category: Out of Home Advertising

Digital Screens Transform OOH Mall Space into Destinations

Yes, more people shop online every day. But shopping centers still appeal to customers who savor the buying experience. LED digital signage in malls help immerse these shoppers into a dynamic ambience that keeps them coming back. An increasing variety of interior and exterior LED solution converts a shopping center into an entertainment destination. A ...

It’s Spring. Use Inspirational Content to Drive Sales

Spring has sprung, and summer is near. We want to inspire you to reach out to potential advertisers and drive your summer revenue! We hope this summer content will help stimulate creative ideas to gain new customers. With spring comes an endless variety of potential advertisers. And with a digital billboard, you can create opportunities ...

News from the FEPE Congress

Jeremy Johnson, our OOH Global Solutions manager, reports: I am on my way home from my visit to Vienna for the 55th Annual FEPE Congress. The meetings were excellent with great speakers representing many leading companies in the OOH industry. Throughout the course of the event, Digital OOH was a primary topic. Digital is no longer ...

Digital Billboard Owners Reach New Customers

One great digital billboard feature is the capability to divide space into shared slots. This creates more pricing options, as seen in the chart. Smaller businesses use these extremely affordable spaces. Smaller and local businesses like using smaller slots, such as these examples: Beauty salon introducing a new stylist Realtor inviting visitors to just one ...

Visit OAAA’s New Video Resources

OAAA now offers several outstanding industry videos for professionals to use as presentations. Some of the topics include: Industry overview Billboards benefit communities Billboards (including digital) and other medi Potential for creativity and new consumer experiences If you see one you’d like to use in a presentation, navigate to YouTube or go to http://www.oaaa.org/ResourceCenter/VideoAssets.aspx download, ...

5 Tips to Buy a Reliable LED Billboard

Mother Nature doesn’t always play nice. Extreme weather and technical problems challenge all outdoor electronic devices, including LED billboards. Yet, out-of-home operators expect the utmost reliability from their equipment. They’re a lot of products on the market. How do you choose a really dependable digital billboard? Ask these 5 questions before you buy, because you ...

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Riley Outdoor Shares their Thoughts on Digital Billboard Advertising

Upgrading to digital billboard displays may seem intimidating at first. But with the help of Daktronics, the process is easy. With vivid colors and remarkable image detail, digital billboards deliver first-rate content that impresses advertisers and bystanders alike. But don’t take our word for it! Robert Moore, owner of Riley Outdoor, has twenty years of ...

OAAA and the Largest Art Show Ever

Beginning on August 4, 2014, images of American art will flood 50,000 outdoor displays, including digital billboards and subway posters. Outdoor Advertising Association of America (OAAA) is working with five important American museums to take art to the streets. The coast-to-coast exhibit will last for one month. Everyone can help choose the art for the ...

World’s Largest HD LED Video Display Installed by Jacksonville Jaguars

EverBank Field, home of the Jacksonville Jaguars, Jacksonville, Florida, now has a 60- feet high by 362-feet-wide display at each end zone. The Daktronics LED video displays feature a 13HD pixel layout. Learn more about this one-of-a-kind installation, including how the displays will intensify fan excitement.  

Daktronics interaction with OMC began with brightness levels research.Daktronics interaction with OMC began with brightness levels research.

Daktronics Researches Display Brightness

In our previous post, we announced that we are now a proud member of the Out-of-Home Marketing Advertising Association of Canada (OMAC). Our interaction with the association began with a research project to determine acceptable nighttime brightness levels for LED and static outdoor media in Toronto, Canada. OMAC president Rosanne Caron asked Daktronics sales representative ...