Category: Out of Home Advertising

Keeping It Clean—Digital Billboard Content Guidelines

No matter how cutting-edge your digital billboard may be, without powerful content, your clients won’t get the sales lift they’re looking for. When it comes to content creation, this different medium needs a different approach. A print ad must contain a lot of information--it has just one shot with the viewer. On the other hand, ...

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What to Expect: Installing a Digital Billboard on a New Site

When we took a look at your replies to our OOH survey, the following topic interested 99% of respondents:  How easy is it to install a Daktronics digital billboard on a new site? With that question in mind, we turned to Brittany Venekamp, Daktronics project manager, to shed some light on installing a digital display. ...

And the Winner Is . . .

Congratulations to Dennis Evanson of Evanson Holding Corp, winner of a $50 America Express card for responding to our poll. Thank you to all who took the time to respond to our survey, letting us know what topics interest you the most. At a glance, here is the data we gathered from you: More than ...

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Take Our Poll for Chance to Win $50

Please take our reader survey...your feedback is important! We hope to learn what topics and information interest you the most. We’ll enter you into a drawing to win a $50 gift card. Respond before the drawing on October 23.

Are You Using Dynamic Content?

Your digital billboard is thousands of dollars’ worth of cutting-edge technology. Are you capitalizing on its capabilities of running dynamic content? Dynamic content automatically updates data using RSS feeds. You audience will love the relevance of countdown messages using real-time data. Here are some examples that might give you some good content ideas: Number of ...

Eye-Popping Images for a Lifetime

You don’t have to be an industry veteran to know you want a digital billboard that looks great during its entire lifetime. Because LED brightness degrades over time, ask your billboard provider how they plan to accommodate for this loss. Different calibration procedures can adjust brightness to keep a display’s content from looking patchy as it ...

Top Four Most-Viewed Videos

Out of all our video footage, these are our top 4 most-watched video clips to date. A lot of people must be interested in LED component testing and display reliability, because it’s the #1 video on our list. Take a look and let us know what your favorite is: Product Reliability Lab Get behind the ...

Experience Our Digital Billboard Factory

Get behind the curtain and see what’s really going on inside the Daktronics digital billboard factory. Take 1.27 minutes and see why you should Experience the Daktronics Difference and visit our facility in person. http://www.daktronics.com/BBtour A digital board offers great potential return, but it’s also a significant investment. You want a board with built-in reliability ...

Digital Billboards Benefit Communities

Are you thinking about adding a digital billboard to your community? Digital billboards are popular, and many cities are evaluating them. For a balanced appraisal, it’s good to know about digital billboard benefits, technology, and safety Billboard Benefits Digital billboards are versatile, and they can benefit a community in a lot of different ways: The ...

Content Trends: Shark Week, Despicable Me, and Large Digital Screens

One evening this summer, instead of running tenant promotions and ads on its Daktronics video board, Oakbrook shopping center showed Despicable Me. The Illinois mega mall is using its digital display to offer the community a family movie night. The flexibility of large-format LED digital displays allows mixed-use developments and sports venues to host family-friendly ...