Category: Out of Home Advertising

Broker Vs. Manufacturer – What’s the Difference?

Discussing the differences between a broker and manufacturer model for producing LED displays with Daktronics VP of design and development.

DOOH Ad Ideas: 5 Businesses to Reach Out to

Share a Daktronics flyer with your clients to encourage them to buy ad space that will draw attention to their businesses.

Discussing Daktronics Repair Center with Trent Erickson

Where do your LED sign and video display parts go to be repaired? Daktronics repair center is in Sioux Falls, South Dakota, USA.

3 Effective Ways to Deliver Your Message to Your Community

Tailoring your content to your community is a great way to show how effectively advertising displays can spread a message.

Celebrate the Moments with DOOH

Celebrate life's moments with your digital billboard.

Photo from Marquee Media

Social Media Will Help You Define Your Brand Now

Learn how to enhance your social media plan and stay connected to your advertisers and community.

Enjoy Easter While Social Distancing

Social distancing doesn't have to mean missing out on Easter traditions like Easter Egg Hunts; it just means it's time to get creative! You can get your display in on the fun by adding Easter eggs to your content. Find out how and have some fun with your community this Easter!

How to Use Your Digital Display to Communicate COVID-19 Updates

Your digital display plays an essential role in communication during the COVID-19 pandemic. One way to ensure your message is always up to date is through your display’s real-time data capabilities. Connecting to data feeds enable your display system to receive automatic updates from whatever news source you might choose – your local news channel, ...

Let’s Add Some Fonts

Does your team use a specific font as part of your brand. Did you know you can easily load that font into your Daktronics control system? Content Studio supports the use of additional user-installed true-type and open-type fonts for use in text and Real Time Data (RTD).

The Importance of Contrast in LED Signage

A conversation on image quailty and contrast in LED displays, why it's important and how to test for it.