Category: Sign Company News

Help Your Customers Avoid the Money Pit

Are you up against low-quality LED signs, including ones customers can order online from overseas? What can you say to customers who only care about a low price? Explain to them how important it is to buy from a reputable, local sign company selling a reliable product. Ask the following questions to reveal the high ...

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Exciting New Resource for Your Customers

Now your customers have a new blog to help them use Venus® 1500 software more quickly and effectively. On March 5, Daktronics software trainers published the first Venus® 1500 software blog post. The blog will help users along their creative journey by providing best practices, tips, and tricks within the software. Topics covered in our ...

ISA Exhibit Hall Free Pass

Are you planning to attend the 2014 ISA International Sign Expo? If so, you’ll want to spend time looking at what this year’s 500 exhibitors have to offer. Support your state or regional sign association by using its registration code. You may receive free entrance to the ISA Exhibit Hall, as well as discounts on ...

Cash for Your Photos

Don’t forget to send us your photos for a chance to win the Daktronics quarterly photo contest. First place is $100, and second is $50. Simply: Email your commercial photos to commercialphotos@daktronics.com Use the installation and city/state in your email’s subject line. Attach a PDF of the order acknowledgement or include the order number in ...

Build Your Brand

The economy still isn’t where we’d like to see it. For that reason, repeat business is important. The next time your customers need a backlit sign serviced or parking lot lights installed, you want them to think of you right away. To build customer loyalty, do you clearly express the reasons why working with you ...

Univeristy of Alaska's LED Sign

LED Signs and Extreme Weather

Extreme weather in your area? Use it as a chance to talk about the rugged LED signs you sell.

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After-the-Sale Software Links

Share these helpful Venus® 1500 software links with new customers: Download Venus 1500 software Your customers click on the link below, click on the download button under “First Time Installation,” and save it to their desktop to follow the instructions. http://www.daktronics.com/Venus1500Download Register the software Your customer clicks on the link below to watch a 5-minute ...

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Free Pass to ISA Exhibit Hall

This year, the ISA International Sign Expo will be in Orlando, Florida, April 24-26. Enjoy a free pass to the exhibition courtesy of Daktronics. Get your Exhibit Hall pass in two ways: Use this link: https://www.xpressreg.net/register/sign044/start.asp?bp=1938363535&sc=000485 Fill in your company name to open up the form. If you have attended ISA before, the form will ...

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Don’t Overlook This Niche

Have you called on the carwashes in your area? This is a $24 billion industry with a bright future as fewer and fewer car owners wash their cars at home.* Here are some great talking points: Carwashes depend a lot on impulse sales, and LED signs stimulate unplanned buying. This niche’s slow time is Tuesday ...

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Content–Why You Should Care

You may think that display content isn't very important to you. But here’s something to think about: Displays you sold in your area running poor content aren’t very good advertisements. Without effective content, the displays may not provide the return on investment your customers expect. Daktronics offers a lot of content support. One example is ...