Category: Sign Company News


Don’t Miss this One

Make 2013 your year to attend the Daktronics Sales Expo. We present information you won't find anywhere else, and tuition is free. Mark your calendars for September 12-13, 2013 in Brookings, South Dakota. Sessions include: Product selling points Generating leads Customer service Sign code issues More Secure your spot today at


Convince Your Customer

Trying to interest a customer in a digital display? Use our ROI calculator to discover the potential profitability of an LED sign. Use the suggested amounts already entered, or clear the calculator, fill in the blanks, and hit "Calculate." If you have questions about any one of the blanks to be filled, click on the ...


New Product Catalog

The 2013-2014 product catalog, Digital Display Solutions, is now available. Ask your Daktronics representative for free copies.


Sell the Software

Sell more displays by getting customers excited about Venus® 1500 control software. Use our new Venus 1500 web area at to help potential operators see how it will connect them to their audience. Venus 1500 can be streamlined for users without a lot of computer experience. It also can accommodate a professional graphic artist's ...


Customer Can’t Afford a Digital Display?

Hit a dead end when you mention the price of a digital display? There's a solution to this problem. Talk to customers about affordable monthly payments instead of the entire lump sum. PNC Equipment Finance and Daktronics together provide full-service financing options for LED signs. Some of the benefits include: Maintain control of the sale ...


Your Basic Sales Tool

Calling on prospective customers? Remember one picture is worth a thousand words! Access photos from our online gallery using your laptop or iPad to fire up your prospects' imaginations. Simply go to and find what you need in our collection of 6,000 photos. Search by postal code, city, state, size, and/or application. Each photo ...


New Time & Temp Displays

Rugged and Versatile Datatime® time & temp displays perform a public service and make your customer's facility a community landmark. Another selling point: the new 1012 series' potted digits protect against corrosion. This added weather protection gives you and your customers peace of mind. Mount the 1012 series in two different ways. The front flange ...


Get the Help You Need

Take control of getting the parts and answers you need with our new Online Service and Support web area. At you will find these resources and much more: Online Service Request form—get help without waiting on hold Venus 1500 software updates and FAQs Product installation and user manuals Video Venus 1500 control software tutorials ...


Close Sales with This

Tell reluctant customers about the Section 179 tax break. It might be the incentive they need to finally place that order. The American Taxpayer Relief Act has enhanced Section 179. This IRS tax code allows small businesses to deduct the full price of qualified equipment from their taxable income. Many retailers who buy digital displays ...


2013 Technical Training Opportunities

We're offering you ten product technical training opportunities in 2013. These seminars will teach your staff how to install, service, and maintain LED displays. How will this benefit your company? Shorter installation time Fewer follow-up calls More effective on-site repairs Happier customers Last year, service people, installers, owners, sales staff, and project managers attended these ...