It all started when the Canyon Ridge High School boys’ basketball coach asked a parent to help find funding for a new scoring table. That conversation led to a fully financed center-hung video scoreboard highlighting the big rivalry game on senior night less than three months later.
Platteview High School is in Springfield, Nebraska, a town of about 5,000, that lies just southwest of Omaha. Having a smaller population doesn’t hold them back from competing with their bigger neighbors, though.
Take a look at your sports venues. Do these facilities look cluttered? It’s important, because your sponsors need signage that looks fresh and well-placed to attract their customers. Inconsistent advertising banners haphazardly placed just anywhere won’t get your sponsors the most bang for their buck.