It all started when the Canyon Ridge High School boys’ basketball coach asked a parent to help find funding for a new scoring table. That conversation led to a fully financed center-hung video scoreboard highlighting the big rivalry game on senior night less than three months later.
Platteview High School is in Springfield, Nebraska, a town of about 5,000, that lies just southwest of Omaha. Having a smaller population doesn’t hold them back from competing with their bigger neighbors, though.
Take a look at your sports venues. Do these facilities look cluttered? It’s important, because your sponsors need signage that looks fresh and well-placed to attract their customers. Inconsistent advertising banners haphazardly placed just anywhere won’t get your sponsors the most bang for their buck.
Funding is a precious commodity for schools. In Utica, Nebraska, Centennial High School was in the market for new scoreboards indoor and out, but would they be able to secure enough sponsors to fund the full project? The answer was a resounding “yes.” The football team won the state championship for the first time, and people jumped at the opportunity to sponsor the new equipment.