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All you need is Love … and Free Valentine’s Day content for your Digital Billboard!

Roses are red Violets are blue Daktronics was thinking About your digital billboard revenue! According to the OAAA Valentines Sales Tip, Americans will spend over $18 billion to demonstrate their love on Valentine’s Day. These are the categories: • Candy - 47.5 % • Flowers - 34.3% • Cards - 52.1 % • Jewelry - ...

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Content–Why You Should Care

You may think that display content isn't very important to you. But here’s something to think about: Displays you sold in your area running poor content aren’t very good advertisements. Without effective content, the displays may not provide the return on investment your customers expect. Daktronics offers a lot of content support. One example is ...

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In Pursuit of the Pigskin

Something’s brewing in East Rutherford, New Jersey…a battle between two groups with one thing on their minds: the pigskin. If you’re planning on traveling to the big game on Sunday, we have news for you—literally. The path to the stadium is paved with over 1,000 Daktronics signs within a 100-mile radius. Our roadside Dynamic Message ...

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Free Software Training for Sign Companies Via Web Seminar

Familiarity with Venus® 1500 software builds your confidence for a customer demo. Increase your control software knowledge by taking advantage of the web seminars we offer. Daktronics is offering sign companies free Venus 1500 control software training on: • Wednesday, February 12 at 2 p.m. Central time • Friday, February 14 at 9 a.m. Central ...

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Proven Success

A recent research report conducted by Morgan State University of Baltimore, MD, shed light on the traveling public’s perception of and response to Dynamic Message Signs (DMS) along America’s roadways. The intended purposes of the displays are to convey safety messages, transportation messages, homeland security messages and AMBERTM alerts. With financial support from the Maryland ...

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Sign Code Help

Are you aware of Daktronics’ Sign Code Legislation department? Email our trained personnel your requests at signagelegislation@daktronics.com Our legislation team has helped sign companies and product users improve restrictive sign codes since 2006. They offer you: Special permitting assistance Appropriate sign code wording Sign demonstrations & presentations Advocacy literature (including traffic studies) Information about Signage Law ...

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High Definition Art

The holidays are over, and everyone has returned home, settling into life’s routine again. If you happened to fly internationally, you might have passed through the newly updated Tom Bradley International Terminal at LAX. It underwent a $4 billion overhaul to offer an environment that eases passenger anxiety while showcasing one of the most beautifully ...

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Success Stories Sell

Often prospective customers ask for proof that an LED sign increases sales. As yet, no third-party research exists that verifies the effectiveness of outdoor displays. However, you can share plenty of owner testimonies with them. For example, we recently heard from a Taco John’s that installed displays in six different locations. They promoted $1 desserts ...

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Help You Need Day or Night

Get the answers and help you need from Daktronics more quickly on our new Sign Company Resources page: http://www.daktronics.com/sign-companies No more waiting for Daktronics to open. Day or night, use this page to connect with the following and much more: Pricing request Non-urgent service request Sign legislation resources Financing services How to promote Daktronics on ...

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NBA Tickets Winner at USSC

Steve Selby, vp of Selby Signs, Pocomoke City, MD, visited our exhibit and walked away the proud winner of NBA tickets to the Barclays Center. Steve was one of the attendees who registered for the Daktronics booth drawing at the United States Sign Council’s Sign World International trade show/conference. Daktronics has a long history of ...