Plan Ahead! One-Day Workshop in April

Daktronics offers professional Venus® 1500 software training for our customers in a variety of methods. Operators who attend our workshops will learn how to create, program, and schedule display content. However, if you prefer a more “hands on” type training, then our One-Day Workshop is perfect for you! Quarterly One-Day Workshop April 23, 2015 Location: ...

March Daylight Saving Time. Can You Support Your Customers?

Daylight Saving Time, or DST, is the period of the year when we move our clocks one hour ahead. In the United States, this has the effect of creating more sunlit hours in the evening during months when the weather is the warmest. For 2015, this is going to happen March 8 at 2 a.m. ...

Are Your Messages Easy to Read?

Creating content for LED digital billboards is different than creating content for print ads. With that in mind, let’s take a look at typography today. Remember your viewers have a limited amount of time to read your messages, so it’s important to choose an easy-to-read typeface. Here are some simple tips to help you create ...

ISA Expo Is Coming Up

Do you have plans to attend the ISA Expo this year? Come visit us at Daktronics booth #2974 for fun and prizes! The expo’s theme this year is “Come to Play. Come to Win.” Location is Mandalay Bay Convention Center, Las Vegas, April 9-11. Support your state or regional sign association by using their registration ...

Get Ready! Daylight Saving Time

Are you wondering when Standard Time ends?  Get ready to “spring ahead” soon . . . at 2 a.m. on Sunday, March 8, clocks will be turned ahead one hour, making it 3:00 a.m. This change will take place here in South Dakota, along with most states in the U.S. Exceptions to DST are Arizona, ...

Show Your Billboard Some LOVE!

We LOVE you and your billboard. Enjoy this free Valentine's Day template! XOXOXO — Your Daktronics OOH Team If you want to know more about ad sales strategies, ad grids, and how to get the most out of your digital investment, talk to a Daktronics billboard expert today. Contact us at http://www.daktronics.com/en-us/markets/billboard-advertising

Valentine’s Day Content and the Power of Good Contrast

Valentine’s Day is coming and love is in the air! People enjoy seasonal content and your customers can generate sales using holiday references. When building holiday-themed content, or any content, a good design concept to remember is the importance of contrast. Use strong contrast Select colors that provide good contrast to make content appealing and ...

Money-Making Content? Discover the Secrets

Artwork created for print ads or TV commercials follows different guidelines than LED sign content. Why? For two important reasons: The target audience has approximately two seconds to “read” the layout. LED signs can display multiple messages. In today’s post, we want to talk about how the above facts affect content creation. These tips will ...

Talking to Customers about LED Sign ROI

For most retailers, an LED sign isn't just “nice to have,” but a “must have.” Digital expert Keith Kelsen says: “With an estimated 155 million adults in the U.S. viewing out-of-home digital signs each month, this new medium is well on its way to becoming a core element in every professional communicator’s media mix.”1 But ...

Super Bowl Sunday: Daktronics Featured on CBS Sunday Morning

How did a small Midwest company operating out of a garage end up as the leading provider of professional sports scoreboards? CBS News national correspondent Lee Cowan spent three days at company headquarters to find out. You can find out, too, by watching the Daktronics story aired on CBS News Sunday Morning on Sunday, February ...