New Display’s First Day Results in Highest Sales Ever

A recent success story comes from New 2 You, a thrift store in Willmar, Minnesota. “We installed our digital display on a Tuesday, since we are open Wednesday through Saturday. That Wednesday we had the highest sales we’ve ever experienced. You don’t always get instant feedback like that from other forms of advertising, such as print, ...

Experience Our Digital Billboard Factory

Get behind the curtain and see what’s really going on inside the Daktronics digital billboard factory. Take 1.27 minutes and see why you should Experience the Daktronics Difference and visit our facility in person. http://www.daktronics.com/BBtour A digital board offers great potential return, but it’s also a significant investment. You want a board with built-in reliability ...

Planning Your Ad Campaign—Drive Sales with a Call to Action and Other Content

Call to Action Give customers a reason to pull into your establishment. One way to increase foot traffic is to create a call to action campaign. Including a call to action captures customer attention and propels them to act immediately. That action can be to stop in, call, visit your website, or like your Facebook ...

Cash for Your Photos

Congratulations to our photo contest winners! Use the photos below in the Photo Gallery to help you sell to casinos and auto dealerships. FIRST PLACE $100 Dan Combs Indigo Signworks,Alexandria, MN Shooting Star Casino and Hotel, Mahnomen, MN SECOND PLACE $50 Bob Wolfe Indigo Signworks, Alexandria, MN Marthaler Chevrolet, Glenwood, MN Send us your photos! ...

Planning Your Ad Campaign—Community Events 3

We know how important it is to include community events in your ad campaign. Last post, we talked about creating an animated community message. Before we work on creating another message, let’s brainstorm a little bit to build your campaign. What events bring outsiders to your community? Here’s your chance to welcome them and invite ...

Digital Billboards Benefit Communities

Are you thinking about adding a digital billboard to your community? Digital billboards are popular, and many cities are evaluating them. For a balanced appraisal, it’s good to know about digital billboard benefits, technology, and safety Billboard Benefits Digital billboards are versatile, and they can benefit a community in a lot of different ways: The ...

6 More Days until Sales Expo. Register Today!

Take a moment to register for the 2014 Sales Expo at http://www.daktronics.com/salesexpo If you’re interested in making money selling digital signs, join us on September 11-12, for a one-of-a-kind event. You will discover: Sales strategy tips from Tony Martin, Action Selling senior trainer. How to use financing to close the sale. Why customer service is ...

Planning Your Ad Campaign—Community Events 2

Create Animated Charity Promotion Content We’re talking about including community events in your ad campaign. Last week, we showed you it’s easy when you use pre-made content from the Venus® 1500 Media Library. Today, we’ll look at one easy way and one daring way to use animation with one of the pieces in the free ...

Daktronics Manufacturing Expansion

Daktronics began construction in May at the Redwood Falls plant in Redwood Falls, Minnesota, to add 30,000 square feet of manufacturing space and a 30-feet high ceiling. Work is on track for completion in mid-September. The addition also opened up several job opportunities. “[The expansion] will allow us to absorb peak demand periods without significant ...

Planning an Ad Campaign—Community Events 1

Recently, we talked about planning your ad campaign and mentioned how important it is to include community events. So how can you support your community? What public service announcements can you run? Many national charities need support on the local level, so this is a great opportunity to promote your favorite ones. You’ll find premade content ...