Expect Display Health 24/7

When digital billboards are part of your business and livelihood, dependable display performance matters. Although digital displays may appear the same at first glance, not all are created equal. From different grades of LEDs to weather-sealed components, you get what you pay for. For the purposes of this post we want you to be aware ...


Don’t Miss this One

Make 2013 your year to attend the Daktronics Sales Expo. We present information you won't find anywhere else, and tuition is free. Mark your calendars for September 12-13, 2013 in Brookings, South Dakota. Sessions include: Product selling points Generating leads Customer service Sign code issues More Secure your spot today at http://www.daktronics.com/salesexpo


Convince Your Customer

Trying to interest a customer in a digital display? Use our ROI calculator to discover the potential profitability of an LED sign. Use the suggested amounts already entered, or clear the calculator, fill in the blanks, and hit "Calculate." If you have questions about any one of the blanks to be filled, click on the ...


The Rolling Stones weren’t the only ones to ROCK Los Angeles!

For those of you fortunate enough to fit a Stones concert into the busy OAAA schedule, we are impressed! Our OOH team had a great time catching up with customers, colleagues and industry professionals at the OAAA show last week. We hope everyone made it home safe, had an enjoyable Memorial Day weekend and has ...


New Product Catalog

The 2013-2014 product catalog, Digital Display Solutions, is now available. Ask your Daktronics representative for free copies.


Top 5 Reasons to Visit Daktronics at the OAAA/TAB National Convention

1. Lay your eyes (and hands) on our NEW sleek, high-resolution LED street furniture display.  Already popular in Europe, LED street furniture is poised to revolutionize the way advertisers get their message to consumers. 2. Have a project in mind? We offer the most reliable digital billboard technology, but we also offer a variety of ...


Sell the Software

Sell more displays by getting customers excited about Venus® 1500 control software. Use our new Venus 1500 web area at http://www.daktronics.com/venus1500 to help potential operators see how it will connect them to their audience. Venus 1500 can be streamlined for users without a lot of computer experience. It also can accommodate a professional graphic artist's ...


What to Expect from your Display Manufacturer

There seems to be an endless sea of LED display manufacturers these days. From industry veterans to companies just getting into the business, it can be difficult to navigate the waters. As technology continually evolves, (made apparent by the heaping box of outdated iPhone’s in our IT department) how do you get a handle on ...


Customer Can’t Afford a Digital Display?

Hit a dead end when you mention the price of a digital display? There's a solution to this problem. Talk to customers about affordable monthly payments instead of the entire lump sum. PNC Equipment Finance and Daktronics together provide full-service financing options for LED signs. Some of the benefits include: Maintain control of the sale ...



We’re a team of digital LED technology professionals that specialize in the out-of-home advertising industry. From engineering and regulatory experts to industry veterans and creative folks, we’re here to discuss the latest in digital technology and how it relates to OOH industry trends. This online space is meant for discussion! Let’s talk about the latest ...