Save Money with Technical Training

According to our records, 60% of our returned parts have no issues whatsoever. Could your staff benefit from digital display hands-on training? Training saves your company time and money when your technicians learn to diagnose on-site problems better. Daktronics offers our sign companies product technical training. Two more are scheduled for this summer: July 29 ...

Using the Content Studio Timeline Part 1

Creating a presentation using the Timeline When you first install Venus 1500 v 4, Content Studio is in basic user mode. At the bottom of the Content Editor, you will see the Layout Storyboard with a thumbnail of each layout and its hold duration. But once you’re more confident and want to be a bit ...

LED Display Animates the Façade of Samsung’s Flagship Store

Customized animations and dynamic lighting effects cover the exterior of Samsung’s flagship store in Shanghai, China. The 59-foot by 26-foot LED display brings the building to life and accentuates its design. See this video to experience the excitement of LED technology. "Nanjing Road Pedestrian Street's charm was enhanced by the creative façade and dynamic lighting experience of ...

Customer Service and Lightning: a True Story

Randy Poche, president of Superior Office Products in Baton Rouge, Louisiana, installed an outdoor digital display from a vendor other than Daktronics in 2006. It needed constant maintenance. Then, one day, lightning struck it. For his next display, Poche chose Daktronics. “I spent some time researching my options and checking out the Daktronics website,” says ...

Digital Screens Transform OOH Mall Space into Destinations

Yes, more people shop online every day. But shopping centers still appeal to customers who savor the buying experience. LED digital signage in malls help immerse these shoppers into a dynamic ambience that keeps them coming back. An increasing variety of interior and exterior LED solution converts a shopping center into an entertainment destination. A ...

Cash for Your Photos

This photo just won first place and $100 in our quarterly photo contest. Congratulations to Joe Kesterson of Claude Neon Federal Signs Inc., Tulsa, Oklahoma. Find Reeders Gas Station on our Photo Gallery to show a prospective customer interested in Fuelight™ digit displays. Enter your own photos in our contest: Email your commercial photos to ...

Choose High-Contrast Colors So Your Messages Get Read

People can see messages using contrasting colors from a great distance, while messages with low-contrasting colors blend together and appear murky. Research shows that high-color contrast improves recall by 38%. Understanding these basics will help ensure that the messages you create using Venus® 1500 software are easy to read and comprehend. Use high-contrast colors Look ...

Use Dark Backgrounds

We have one easy tip that will always make your messages look better: use a dark background. Using a dark background is always a good choice. A graphic with vivid color, such as a logo, looks best in front of a dark, contrasting background. The dark background always provides a classic look and helps focus ...

It’s Spring. Use Inspirational Content to Drive Sales

Spring has sprung, and summer is near. We want to inspire you to reach out to potential advertisers and drive your summer revenue! We hope this summer content will help stimulate creative ideas to gain new customers. With spring comes an endless variety of potential advertisers. And with a digital billboard, you can create opportunities ...

A New Product for New Fuel Buying Habits

Promote our new Cash/Credit LED display to the convenience stores in your area. This display can significantly lower a fuel retailer’s interchange fees and increase their profits. How? The Cash/Credit LED display, when used with Fuelight™ petroleum price displays, shows three fuel prices depending on the payment method: “Cash,” “Credit,” and “Debit.” When customers notice ...