Tag: ad campaign

Fall Is for Football and Foliage

That’s right folks, it’s that time of year again! Fall is the best time of the year for football fans, so you should definitely take advantage of the situation. You see, football is about camaraderie, spending time with your family and friends, all cheering for the same team, the same goal. And like any tradition ...

Ring in the New Year with Venus 1500! Part III

February is upon us, and Pro Football’s biggest game is nearly here. What a great opportunity to put some brand-new, eye-catching content on your display! Most people will be out and about buying food, beverages, décor, and all kinds of other goods in preparation for viewing parties all across the country! Whether people are interested ...

Let’s Get Real #FeelTheReal

By now many of you have probably seen one or more of these ads from the OAAA’s latest campaign targeting media planners and advertising professionals. A growing concern in the advertising industry is whether or not the advertising space clients are buying online is being viewed by either real people, or by “bots” meant to ...

It’s the Final Countdown!!!

If you’re like me, you probably know there are only X number of shopping days until Christmas! It’s on TV, the radio, and believe it or not, a lot of department stores already have their Christmas decorations out. This got me thinking about countdowns and how you all could use them for promotions in your ad ...

Back to School! Sign Preparation 101

It’s that time of year again! Whether school has started or will start soon, we have some pointers for you. Now is a great time to make sure your display is running at 100%, to schedule as many things in advance as you can, and to use all the school-related content that Daktronics offers. We’ll go ...

Pointing Out Your Point of View

Long time no see! Speaking of seeing, that is exactly what we will be discussing this week. Let me explain so you can see things a little more clearly before we begin. Okay, no more puns. Let's move on! Today we are going to talk about how you see the messages on your display, and how ...

Create Dynamic Content by Utilizing Best Practices

Welcome back, everyone! We have some very helpful information to share with you this week. Please take a moment to watch the video (below) of our Creative Services Manager, Gina Peterson, as she talks about the support we offer and shares tips about content creation so you can get the most out of your display. http://www.youtube.com/watch?v=R63xHWQ2g3w Support: As ...

Planning Your Ad Campaign—Drive Sales with a Call to Action and Other Content

Call to Action Give customers a reason to pull into your establishment. One way to increase foot traffic is to create a call to action campaign. Including a call to action captures customer attention and propels them to act immediately. That action can be to stop in, call, visit your website, or like your Facebook ...

Plan Your Ad Campaign

Do more than just manage your sign. Increase your ROI! Take some time to plan how you want to use your message display. Start your ad campaign by brainstorming what you want the display to feature for the next 12 months. Don’t assume that passers-by have noticed your facility or that they know what you ...