A recent report forecasted the global market for Digital Out of Home (DOOH) to reach $26.9 billion (about $83 per person in the U.S.) by 2025. What is your plan to attract this business? While marketers may recognize DOOH being the fastest growing advertising medium, you can’t rely on them seeking you out.
Is your advertising budget doing all it can for your business? No matter where you spend your advertising dollars, including a digital LED sign at your location will help you make the most of your messaging.
We live in a social media driven world where trends and ideas travel the globe in an instant. To see what’s trending worldwide, we caught up with Peter Lindstrom of Primedia Outdoor in Johannesburg, South Africa.
Welcome back to the blog, everyone! This week we are going to discuss the differences between traditional print advertising and digital advertising. If you’re reading this blog, then you most likely have a Daktronics display. Knowing how to put easy-to-read, attention-grabbing content on your display is the key to using it successfully. There are many differences ...