Tag: advertising

Cost/Benefit of Owning a Digital LED Sign

How much does an LED sign cost? Is the cost really worth the benefit? This blog from Daktronics provides some answers.

Building Owners Use Digital Signs for More than Self Promotion

When building owners offer advertising on digital signs, they provide tenants and vendors with on-location messaging opportunities, while the signs pay for themselves.

Vertical Billboard Grabs Attention on I-29

Taking a chance on an unusual billboard format pays off for a locally owned South Dakota company.

Building Your Brand with a Digital Billboard

A digital billboard doesn't have to be owned by a third-party advertiser. Having your own can draw extra attention to your brand.

Advertisers Capitalizing on OOH Mediums This School Season

If your advertisers aren’t highlighting the back-to-school efforts underway on your digital billboard, you are missing out on revenue!

3 Ways to Attract More Advertisers to Your DOOH Network

A recent report forecasted the global market for Digital Out of Home (DOOH) to reach $26.9 billion (about $83 per person in the U.S.) by 2025. What is your plan to attract this business? While marketers may recognize DOOH being the fastest growing advertising medium, you can’t rely on them seeking you out.

5 Ways to Amplify your Advertising Dollars

Is your advertising budget doing all it can for your business? No matter where you spend your advertising dollars, including a digital LED sign at your location will help you make the most of your messaging.

DOOH Ad Ideas: 5 Businesses to Reach Out to

Share a Daktronics flyer with your clients to encourage them to buy ad space that will draw attention to their businesses.

It’s Lighter. It’s Double-Sided. It’s Daktronics New Indoor LED Banner Product.

Daktronics has released its new indoor LED banner product with a lightweight, double-sided design featuring full black LED technology.

A Global Perspective: Digital Ad Trends

We live in a social media driven world where trends and ideas travel the globe in an instant. To see what’s trending worldwide, we caught up with Peter Lindstrom of Primedia Outdoor in Johannesburg, South Africa.