Tag: Daktronics

Super Bowl Sunday: Daktronics Featured on CBS Sunday Morning

How did a small Midwest company operating out of a garage end up as the leading provider of professional sports scoreboards? CBS News national correspondent Lee Cowan spent three days at company headquarters to find out. You can find out, too, by watching the Daktronics story aired on CBS News Sunday Morning on Sunday, February ...

Daktronics Featured on CBS Sunday Morning

Daktronics has been building video displays for professional football since the 1990s. All of the past eleven Super Bowl venues used Daktronics products. This year, it’s no different. The University of Phoenix Stadium and the Arizona Cardinals prepared for a great 2015 Super Bowl game-day experience by installing a 58-feet high by 164-feet wide display. ...

SLS Las Vegas Signs of the Times Cover Story

The January issue of Signs of the Times features the new SLS Las Vegas casino on the cover. Vision Signs, Inc. (Las Vegas) fabricated and installed the property’s signage as part of SLS’s renovation of the famous Sahara hotel. Project Manager Rob Crosbie’s article describes some of the challenges his company faced, such as: Removing ...

From Belgrade to South Dakota

Enjoy this exciting and funny story about a Serbia-based billboard company’s search for an LED sign vendor. Take a wild ride starting in Belgrade, to Shanghai, Amsterdam, Brookings, South Dakota, and back again. View “The Story of multiVISION.”

85-Foot-Wide Times Square Billboard

Clear Channel Spectacolor installed a 2-sided LED video billboard on the Good Morning America Building in New York City. Revlon, the billboard’s exclusive advertiser, quickly named it the “Global Love Beacon.” Times Square audiences interact with the new billboard via a jumbo “kiss cam” and post “love moment” photos for a chance to see them ...

Love and a Times Square Billboard

Clear Channel Spectacolor installed a 2-sided LED video billboard on the Good Morning America Building in New York City. Revlon, the billboard’s exclusive advertiser, quickly named it the “Global Love Beacon.” Times Square audiences interact with the new billboard via a jumbo “kiss cam” and post “love moment” photos for a chance to see them ...

Visiting City Council? Three Easy Tips

We all know how sign codes affect our industry. Daktronics established a sign code legislation team in 2006 dedicated to developing legislation agreeable to both LED sign owners and city officials. Visit http://www.daktronics.com/signregulations for information and to contact our Sign Legislation group. Our team wants to share the following tips that will help you succeed ...

Credit Union Increases Business 20% with LED Sign

Sun West Federal Credit Union installed an LED sign at a branch in Phoenix, Arizona. Even though the branch has been at that location for 40 years, the bank officials felt that a digital display would increase their presence with the front-door audience. The result? A 20% boost in business maintained now over four years. ...

Are You Using Dynamic Content?

Your digital billboard is thousands of dollars’ worth of cutting-edge technology. Are you capitalizing on its capabilities of running dynamic content? Dynamic content automatically updates data using RSS feeds. You audience will love the relevance of countdown messages using real-time data. Here are some examples that might give you some good content ideas: Number of ...

Eye-Popping Images for a Lifetime

You don’t have to be an industry veteran to know you want a digital billboard that looks great during its entire lifetime. Because LED brightness degrades over time, ask your billboard provider how they plan to accommodate for this loss. Different calibration procedures can adjust brightness to keep a display’s content from looking patchy as it ...