Tag: Daktronics

Sales Strategy and Networking: 2014 Sales Expo

This year, Daktronics hosted attendees from more than 20 states and provinces. One attendee, Capital Signs and Graphics, came again all the way from Albany, New York, a round trip of 3,122 miles. The expo gave everyone an opportunity to visit with professionals from across the United States and Canada. This year, experts from outside ...

SLS Las Vegas Hotel & Casino Grand Opening

This August, SLS Las Vegas Hotel & Casino, a $415 million renovation of the historic Sahara resort, opened its doors to the public for the first time. Twelve LED video displays located throughout the property supercharged the event. Daktronics manufactured them, and Vision Sign managed the installation. The marquee alone (see photos) contains more than ...

Content Trends: Shark Week, Despicable Me, and Large Digital Screens

One evening this summer, instead of running tenant promotions and ads on its Daktronics video board, Oakbrook shopping center showed Despicable Me. The Illinois mega mall is using its digital display to offer the community a family movie night. The flexibility of large-format LED digital displays allows mixed-use developments and sports venues to host family-friendly ...

5 Reasons to Attend 2014 Sales Expo

Make plans now to attend the 2014 Sales Expo, September 11-12. This is the only seminar of its kind in the industry. Tuition and informative resources are absolutely free. Sign company professionals have been registering since June. Don’t lose your spot! Go to http://www.daktronics.com/salesexpo and join  this event on Facebook. 5 reasons why you should attend ...

Before It’s Too Late

Plan now to attend the only seminar of its kind in the LED sign industry, the Sales Expo on September 11-12, 2014. Attendees have already registered. Don’t lose your spot! Tuition and information resources are free, courtesy of Daktronics. Discover more and register at http://www.daktronics.com/SalesExpoInformation Whether you’re an LED sign veteran or you’re just thinking about ...

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Free Sales Tools for a Great Niche

Are there credit unions in your area? An EMC is a good fit for this niche. Credit unions need a way to educate people about how they differ from banks. For example, a credit union doesn't have “customers,” but “members.” And, unlike other financial institutions, a credit union focuses on serving those members instead of ...

Help Your Customers Avoid the Money Pit

Are you up against low-quality LED signs, including ones customers can order online from overseas? What can you say to customers who only care about a low price? Explain to them how important it is to buy from a reputable, local sign company selling a reliable product. Ask the following questions to reveal the high ...

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Continually Earning Your Trust

When you hear the words “Trust me,” a person might think, “Why should I?” Well, here’s a good reason: for three consecutive years, Daktronics has been named one of North America’s 100 most trustworthy companies.  Only 5 other companies on the list are able to claim the same distinction of three years running. Over 8,000 ...

World’s Largest HD LED Video Display Installed by Jacksonville Jaguars

EverBank Field, home of the Jacksonville Jaguars, Jacksonville, Florida, now has a 60- feet high by 362-feet-wide display at each end zone. The Daktronics LED video displays feature a 13HD pixel layout. Learn more about this one-of-a-kind installation, including how the displays will intensify fan excitement.  

Daktronics interaction with OMC began with brightness levels research.Daktronics interaction with OMC began with brightness levels research.

Daktronics Researches Display Brightness

In our previous post, we announced that we are now a proud member of the Out-of-Home Marketing Advertising Association of Canada (OMAC). Our interaction with the association began with a research project to determine acceptable nighttime brightness levels for LED and static outdoor media in Toronto, Canada. OMAC president Rosanne Caron asked Daktronics sales representative ...