Two noteworthy events happened way back in 2007: Apple launched it’s first iPhone, and Riley Outdoor bought their first digital billboard from Daktronics. Does anyone still have their first iPhone? Well, Riley Outdoor's billboard is still up and running strong!
Rotor Clip of Somerset, New Jersey, was ready to to pull the trigger on a digital billboard. All that was left to do was get approval to install the display. They thought it wouldn’t be a problem because other digital billboards were installed nearby. Wrong!