Tag: digital billboard

Safer Communities with Automatic Emergency Alerts

Join an interview with our software product manager about a new Venus® Control Suite feature that automatically runs emergency alerts.

Birthday Girl Thrilled by Billboard Content

What put the finishing touch on a 10-year-old girl's birthday? Her mom surprised her with something bigger than she ever could have imagined.

Celebrating Riley Outdoor’s 10th Anniversary

Two noteworthy events happened way back in 2007: Apple launched it’s first iPhone, and Riley Outdoor bought their first digital billboard from Daktronics. Does anyone still have their first iPhone? Well, Riley Outdoor's billboard is still up and running strong!

Fight the Good Fight

Rotor Clip of Somerset, New Jersey, was ready to to pull the trigger on a digital billboard. All that was left to do was get approval to install the display. They thought it wouldn’t be a problem because other digital billboards were installed nearby. Wrong!

Digital Billboard Content: the Good, the Bad, and the Ugly

  Today, our guest blogger is Gina Kuck. She has optimized LED displays for more than a decade by providing content and industry best practices for OOH solutions. “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with ...

Bracing for Hurricane Harvey

They say everything is bigger in Texas, and Hurricane Harvey sounds like it will live up to the hype. Digital billboards can be a very effective tool to quickly disseminate weather and safety information to the masses. But, at what point do you turn from messaging to protecting your display? Daktronics created a best practices ...

Forrest Media

Forrest Media Gets Creative With New Display Promotion

Self-promotion is something we often overlook with all the other things that go into running a digital billboard company. Nevertheless, it is an extremely vital aspect to the business. What’s most important is that it’s done creatively to stand out from the clutter. With that being said, we’d like to point out a great example of ...

M

Mollman Outdoor Installs First Digital Billboard

Last month we spoke with first-time Daktronics customer and first-time digital billboard owner Matthew Mollman of Mollman Outdoor. Mollman has been in the Out of Home industry for some time now and has a solid inventory of static displays. We wanted to pick his brain about the transition this industry has seen over the past ...

Let’s Get Real #FeelTheReal

By now many of you have probably seen one or more of these ads from the OAAA’s latest campaign targeting media planners and advertising professionals. A growing concern in the advertising industry is whether or not the advertising space clients are buying online is being viewed by either real people, or by “bots” meant to ...