Tag: digital billboard

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Mollman Outdoor Installs First Digital Billboard

Last month we spoke with first-time Daktronics customer and first-time digital billboard owner Matthew Mollman of Mollman Outdoor. Mollman has been in the Out of Home industry for some time now and has a solid inventory of static displays. We wanted to pick his brain about the transition this industry has seen over the past ...

Let’s Get Real #FeelTheReal

By now many of you have probably seen one or more of these ads from the OAAA’s latest campaign targeting media planners and advertising professionals. A growing concern in the advertising industry is whether or not the advertising space clients are buying online is being viewed by either real people, or by “bots” meant to ...

Happy Hunting – Content Ideas For The Upcoming Season

The hunting season is upon us, giving digital display owners the opportunity to highlight this time of year and make more money with special content promotions. From local hunting businesses liked guided tours, archery shops and pawn shops to large scale sporting goods stores, this time of year is big business, especially in South Dakota ...

BREAKING NEWS: Today Daktronics Releases the DB-5000 Billboard Series with Venus® Control Suite

Today, Daktronics releases the latest advancement in digital billboard technology, the DB-5000 series. This innovative series sets new image quality standards, couples it with performance and reliability, all while lowering overall cost of ownership. The DB-5000 pairs with the Daktronics new, cloud-based control solution for out of home advertising, the Venus® Control Suite. While the ...

Create a Buzz with Dynamic Data Feeds

Looking for content that’ll rivet the audience’s attention? Capitalize on your digital billboard’s capability to run real-time options. Get noticed with up-to-date information, such as financial statistics, sports news, and local weather information. Audiences also love countdown messages using real-time data. These examples will give you other countdown ideas: Number of days left before a ...

Insights from an OOH Industry Veteran

Today, our OOH manager, Jeremy Johnson, responds to questions about the most important digital billboard feature, the most significant industry trend, the best advice anyone ever gave him, and more. Last month we published a post introducing the entire Daktronics OOH team. Now, individual members will talk to you about their industry perspectives. This is ...

Summertime and Sales

People notice seasonal content, and a digital billboard makes it easy to keep messages timely and fresh.  Here are some summertime-focused ad ideas to inspire you and your advertisers. These idea generators are available as free templates for  you to use on your billboard. Also Contact us if you want to know more about ad sales strategies, ad ...

Drive Billboard Ad Sales with Fliphound

Life just got easier for digital billboard owners looking for advertisers. Daktronics recently integrated Fliphound, an online buying platform for digital billboard ad space, into the Visiconn® management software. "By working with digital billboard market leaders like Daktronics, we can grow the outdoor digital market by helping operators tap into digital advertisers and online buyers ...

Digital Billboards. Do Smaller Cities Need Them?

Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. The city council regards it as a very positive advertising medium. When an ...

Six Content Secrets Revealed for Effective Graphics

One picture is worth a thousand words, and a digital billboard rotates through several images at a time. Since travelers have only seconds to see the message, it’s important that the graphics are terrific. Cropping images When digital artists select an image, they take a minute to find its focal point, the central point of ...