Tag: digital billboards

#DStrong Gets Lift From Digital Billboards

Last week Rhode Island, Massachusetts and the world made national news by coming together to grant a dying boy’s wish to be famous. Dorian Murray, now 8, has been battling a rare form of pediatric cancer since he was just the age of 4. Dorian said that his one wish was to become famous in ...

Filling Ad Space Is Easier Than Ever

Did you know that Daktronics digital billboards come integrated with Fliphound? Fliphound is an online buying platform that does the dirty work for you and finds advertisements to fill up the space on your digital billboards. It's easy to get started with Fliphound, and it opens up your displays to an even broader audience that ...

Growing Up In The Static Industry

Earlier this month we sat down with Mike Derby, Owner of Dakota Outdoor Advertising in North Dakota, to hear his story of growing up with the traditional static billboards of his youth to the shift to digital the industry is seeing. The interview with Mike Derby, Dakota Outdoor Advertising Background Mike Derby with Dakota Outdoor Advertising, ...

College Town Content

Content for billboards can sometimes be difficult to come up with, in fact, sometimes it can even be frustrating. To generate interest you feel like you need to be coming up with great ideas to be putting up on your billboard, something that will get interest from those passing by. We have talked about how ...

The Time For A New Display Is Now

There comes a time when there is such a great deal on a product that you just cannot pass it up. If you have been waiting for the right time to buy a digital billboard, now is that time. We are currently running a promotion with some pretty simple rules. Purchase our newly released 5K ...

Happy Hunting – Content Ideas For The Upcoming Season

The hunting season is upon us, giving digital display owners the opportunity to highlight this time of year and make more money with special content promotions. From local hunting businesses liked guided tours, archery shops and pawn shops to large scale sporting goods stores, this time of year is big business, especially in South Dakota ...

A Revolutionary LED for OOH

When we introduced the DB-5000 Series last week, we also released a revolutionary new LED.  We spent a lot of time with Nichia, the industry-leading manufacturer and LED supplier. This collaboration helped us to develop a more energy-efficient LED that lowers the billboard owner’s energy bills. And that’s not all. Our new LED contributes to ...

Billboard

From Insurance Owner to Billboard Entrepreneur

Earlier this summer we hit the road to interview Ben Wiener, owner of Guiding Light Marketing in Marshall, Minnesota. Ben is new to the world of digital billboards, and we wanted to pick his brain on exactly why he chose Daktronics for this new venture over the other options out there. Here is what he ...

Insights from an OOH Industry Veteran

Today, our OOH manager, Jeremy Johnson, responds to questions about the most important digital billboard feature, the most significant industry trend, the best advice anyone ever gave him, and more. Last month we published a post introducing the entire Daktronics OOH team. Now, individual members will talk to you about their industry perspectives. This is ...

Summertime and Sales

People notice seasonal content, and a digital billboard makes it easy to keep messages timely and fresh.  Here are some summertime-focused ad ideas to inspire you and your advertisers. These idea generators are available as free templates for  you to use on your billboard. Also Contact us if you want to know more about ad sales strategies, ad ...