Whether you are researching your digital signage options or have been a long-time owner of a display network, one critical component should be on your radar – the control system. A display is only as smart as they control system behind it – it's important you understand the power that your system provides.
A recent report forecasted the global market for Digital Out of Home (DOOH) to reach $26.9 billion (about $83 per person in the U.S.) by 2025. What is your plan to attract this business? While marketers may recognize DOOH being the fastest growing advertising medium, you can’t rely on them seeking you out.
Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising.