Tag: LED sign content

AUTO SHOP KEEPS THE CONVERSATION GOING WITH LED MESSAGE DISPLAY

Local NAPA AutoCare Center switches from copy board to digital LED display. Customers respond to Daktronics content.

Are Your Customers Using Bad Content on Their LED Signs?

We've all seen it, great content that needs a little help looking its best on the display. Check out these tips and resources to make the maximum impact with your messaging!

Are Your Customers Using Bad Content on Their LED Signs?

Gina Kuck, Daktronics Creative Services, is today's guest blogger. How do you work with a customer who is running bad content? Lately, I’ve been hearing our sign companies are faced with this problem, but don’t always know how to address the concern. It’s an important topic. Good content drives sales for your customers, and helps ...

“Let’s Give Them Free Content!” Says Creative Services Manager

We just uploaded 12 new packages of content to the e-commerce site and couldn’t be more excited! This offering is so important to you and your customer’s success, that all of the packages are FREE. Tell your customers to download these pieces and start using them right away! The content just released—“Backgrounds”— works for all ...

The LED Signs Customers Want: Part 2 of 3

A couple of weeks ago, we took a look at industry trends. The first trend is definitely tighter and tighter pixel pitch. So, you’ll want a vendor that  offers a reliable, high-res display. Today, we’ll take a quick look at the second trend in this 3-part series: easy access to outstanding content. It makes sense that sign ...

Link to Free Content—Share with Your Customers

An LED sign needs fresh content to work at its full potential. To help your customers with that, Daktronics offers content packages filled with eye-catching graphics. Some are for sale and some are free. Share this link Your customers can visit our online store’s free section and browse through all the available catalogs. Share this ...

Stimulate Repeat Business Part 1

Did you know about this statistic? It costs 6-7 times more money to get a new customer than to keep the ones you have already.* Here’s the first of four monthly suggestions we rounded up to help you keep your customers: Content is king. Your customers need the kind of effective, fresh messages that drive ...

OOH Trend Alert – Digital Displays and Sports Collide

In light of Football’s Big Game this Sunday, we thought it appropriate to take a look at the opportunities and revenue that might be achieved through a relationship between digital advertising display owners and the sports industry. A growing trend in the world of OOH advertising is the unique use of both roadside digital displays and ...

Choose the Best Background 4

Welcome! This is another entry in our series on Choosing the Best Backgrounds using Venus® 1500 v4. Today we will show you how to use gradients. GRADIENTS Using gradients is a great way to add color to your background and really make it stand out. First, go to the Format Tab and choose a Background ...

Choose the Best Background 2

Use the color wheel Today we’ll continue with our series about using effective backgrounds when you create Venus® 1500 software messages. This time we will discuss the color wheel and show you how to choose the best color combinations for your display. Color combinations influence readability, visibility, and the meaning of your message. Bright colors ...