Tag: message center content

Are Your Customers Using Bad Content on Their LED Signs?

Gina Kuck, Daktronics Creative Services, is today's guest blogger. How do you work with a customer who is running bad content? Lately, I’ve been hearing our sign companies are faced with this problem, but don’t always know how to address the concern. It’s an important topic. Good content drives sales for your customers, and helps ...

The LED Signs Customers Want: Part 2 of 3

A couple of weeks ago, we took a look at industry trends. The first trend is definitely tighter and tighter pixel pitch. So, you’ll want a vendor that  offers a reliable, high-res display. Today, we’ll take a quick look at the second trend in this 3-part series: easy access to outstanding content. It makes sense that sign ...

Using the Timeline Part 2

Tips Resizing and Identifying Content If you missed our previous post, you might want to read it before moving on to this week’s information. View Creating a presentation using Timeline. If you don’t see the Timeline in your Content Studio to enable Timeline View, follow the simple instructions in “How do I view/disable/enable Timeline in Content ...

Using the Content Studio Timeline Part 1

Creating a presentation using the Timeline When you first install Venus 1500 v 4, Content Studio is in basic user mode. At the bottom of the Content Editor, you will see the Layout Storyboard with a thumbnail of each layout and its hold duration. But once you’re more confident and want to be a bit ...

Choose High-Contrast Colors So Your Messages Get Read

People can see messages using contrasting colors from a great distance, while messages with low-contrasting colors blend together and appear murky. Research shows that high-color contrast improves recall by 38%. Understanding these basics will help ensure that the messages you create using Venus® 1500 software are easy to read and comprehend. Use high-contrast colors Look ...

Use Dark Backgrounds

We have one easy tip that will always make your messages look better: use a dark background. Using a dark background is always a good choice. A graphic with vivid color, such as a logo, looks best in front of a dark, contrasting background. The dark background always provides a classic look and helps focus ...

Use Presets in Content Studio to Create Effective Content Quickly

Effective use of color can really help your content cut through the advertising clutter and draw your audience’s attention. Your display has a huge color capability, so take advantage of using rich, vibrant colors. Bright colors with no white in them are better choices than pastels or low-contrast colors. If you’re not sure what colors ...

Done with Your Message? Check Your Work.

Now...we’ve given you tips, and you’ve created content using Venus® 1500 control software.  Let’s check it out for clarity. PREVIEW Before running outside, view the content in the Content Studio preview. Use the Venus® 1500 software zoom to view at 100% (see Fig. 1).  That represents how the display will appear at the recommended viewing ...

Less Is More When Using Text

Less Is More When Using Text Let’s talk about the use of text when creating messages in Venus® 1500 software. First of all, use as little text as you can.  Remember that your target audience may have only 3 to 6 seconds to read and react to your message (see Fig. 1). Next, if possible, ...

Text Size: Viewing Distance and Moving Audience

VIEWING DISTANCE Think about the viewing distance as you create messages in Venus® 1500 software. Using the right size font will result in much more effective messages. Here are some simple rules (keep in mind, 360 feet is a city block): For text to be visible from 150 feet, letters must be at least 4 ...