Tag: OAAA

Vote To Count

“Vote To Count” Campaign Pushing People To The Voting Booths

The Outdoor Advertising Association of America (OAAA) launched a new PSA campaign this week encouraging people to vote in the upcoming presidential election. The campaign, titled “Vote to Count,” shines a light on the labels that define us, but also highlights the importance of being a voter. The campaign is generating a lot of buzz ...

The Big Picture 2016

The Big Picture

This year marks the 125th year of the Outdoor Advertising Association of America (OAAA) and we took in the event in Boca Raton, Florida. This year’s convention was especially exciting because the Out of Home (OOH) industry has seen a ton of change over the past year. OOH revenues are outpacing the GDP, and we’re seeing ...

Let’s Get Real #FeelTheReal

By now many of you have probably seen one or more of these ads from the OAAA’s latest campaign targeting media planners and advertising professionals. A growing concern in the advertising industry is whether or not the advertising space clients are buying online is being viewed by either real people, or by “bots” meant to ...

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OAAA Convention Registration Deadline April 24

Save this date for the OAAA National Convention and Expo: May 11-13 And register TODAY! Registration with OAAA closes on April 24. After that, register on site in San Diego at the convention and pay a $25 administration fee. Daktronics will be among other suppliers exhibiting at the expo. This is a chance to explore ...

Visit OAAA’s New Video Resources

OAAA now offers several outstanding industry videos for professionals to use as presentations. Some of the topics include: Industry overview Billboards benefit communities Billboards (including digital) and other medi Potential for creativity and new consumer experiences If you see one you’d like to use in a presentation, navigate to YouTube or go to http://www.oaaa.org/ResourceCenter/VideoAssets.aspx download, ...

OAAA and the Largest Art Show Ever

Beginning on August 4, 2014, images of American art will flood 50,000 outdoor displays, including digital billboards and subway posters. Outdoor Advertising Association of America (OAAA) is working with five important American museums to take art to the streets. The coast-to-coast exhibit will last for one month. Everyone can help choose the art for the ...