Tag: Sports Marketing

Entire Athletic Budget Benefits from Stadium Video Board

Mountain Brook High School lies in a suburb of Birmingham, Alabama. They have about a thousand students and a very supportive network of parents and businesses. So when the school installed a new Daktronics video board on their football field, they successfully found sponsors to help them pay for it – and add funds to ...

Student-run and Marketing Fun

Timber Creek High School installed a video board to achieve and exceed their gameday dreams. Their revenue stream has never been larger or steadier.

Video Board Takes Athletics’ Budget to New Heights

Madison High School in South Dakota took their new facility to the next level with a video board that paid for itself…and a brand-new coach bus.

Students Immersed in Game-Day Production

Juab High School in Nephi, Utah, has gotten much more use out of its outdoor video display than just during football games. The school’s sports marketing class uses the display to learn how to produce game-day content and run the show during football games.

Sports Marketing: Pay for Your Display

A video board can pay for itself thanks to Daktronics Sports marketing. Find local sponsors to cover your payments and keep those sponsors happy down the road so they continue sponsoring.