Tag: Venus 1500 control software

Importing Headshots – Cropping and/or Resizing

Last week, we talked about choosing a picture without a busy background and possibly blurring the background or putting a text box over the top. You may have noticed that when I imported the picture into Venus 1500 Content Studio, I also cropped a portion of it. Today we will be using the same example ...

Planning Your Ad Campaign—Drive Sales with a Call to Action and Other Content

Call to Action Give customers a reason to pull into your establishment. One way to increase foot traffic is to create a call to action campaign. Including a call to action captures customer attention and propels them to act immediately. That action can be to stop in, call, visit your website, or like your Facebook ...

Using the Timeline Part 4

TIMELINE TIPS AND TRICKS This is a fourth post in our Using the Timeline series. If you missed the previous Timeline posts, view them on our Venus 1500 blog site. TIP: HIDING AND UNHIDING OBJECTS When there are numerous objects on a layout, you may find it useful to hide some of them to focus ...

Using the Timeline Part 2

Tips Resizing and Identifying Content If you missed our previous post, you might want to read it before moving on to this week’s information. View Creating a presentation using Timeline. If you don’t see the Timeline in your Content Studio to enable Timeline View, follow the simple instructions in “How do I view/disable/enable Timeline in Content ...

Using the Content Studio Timeline Part 1

Creating a presentation using the Timeline When you first install Venus 1500 v 4, Content Studio is in basic user mode. At the bottom of the Content Editor, you will see the Layout Storyboard with a thumbnail of each layout and its hold duration. But once you’re more confident and want to be a bit ...

Choose High-Contrast Colors So Your Messages Get Read

People can see messages using contrasting colors from a great distance, while messages with low-contrasting colors blend together and appear murky. Research shows that high-color contrast improves recall by 38%. Understanding these basics will help ensure that the messages you create using Venus® 1500 software are easy to read and comprehend. Use high-contrast colors Look ...

Use Dark Backgrounds

We have one easy tip that will always make your messages look better: use a dark background. Using a dark background is always a good choice. A graphic with vivid color, such as a logo, looks best in front of a dark, contrasting background. The dark background always provides a classic look and helps focus ...

Use Presets in Content Studio to Create Effective Content Quickly

Effective use of color can really help your content cut through the advertising clutter and draw your audience’s attention. Your display has a huge color capability, so take advantage of using rich, vibrant colors. Bright colors with no white in them are better choices than pastels or low-contrast colors. If you’re not sure what colors ...

Done with Your Message? Check Your Work.

Now...we’ve given you tips, and you’ve created content using Venus® 1500 control software.  Let’s check it out for clarity. PREVIEW Before running outside, view the content in the Content Studio preview. Use the Venus® 1500 software zoom to view at 100% (see Fig. 1).  That represents how the display will appear at the recommended viewing ...

Less Is More When Using Text

Less Is More When Using Text Let’s talk about the use of text when creating messages in Venus® 1500 software. First of all, use as little text as you can.  Remember that your target audience may have only 3 to 6 seconds to read and react to your message (see Fig. 1). Next, if possible, ...