FAMILY-OWNED SIGN COMPANY INSTALLS ICONIC DISPLAY, EVEN BY NEW YORK STANDARDS

Daktronics teamed with Heritage Outdoor Media to install one of the largest video billboards outside of Times Square. Hanging on an iconic building on the corner of 5th Avenue and 42nd Street, the sign reaches thousands of New Yorkers every day. People said it couldn’t be done, but after a smooth installation, advertising on the board sold out after just six months. It’s an excellent example of how a building landlord, a sign company and Daktronics worked together to create a huge success.

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Love it or hate it. Valentine’s Day is here!

Whether you want to celebrate love, or celebrate "Singles Awareness Day", we've got the content for your digital billboard.

Reed Uses Corporate Sponsorship to Comfort Cancer Patients

Three Additional Daktronics Employees Join the Cause Amber Reed turned a grief-stricken and challenging time in her life into something positive, and she is actively passing that hope on to others through her Cancer Comfort Collection (CCC). Reed’s mom Peggy was misdiagnosed with a rare blood cancer for five years. After learning of this misdiagnosis, ...

National Sports Forum 2020 in Atlanta, Happy 25th NSF!

Join the Daktronics breakout session Monday, Feb. 10 at 11:45am, Cater to your fans in a new way; social experiences from street to seat.

AUTO DEALER’S LED SIGNS ARE KNOWN FOR MORE THAN ADVERTISING

Fred Martin Motor Company has two large, very visible signs. In Barberton, Ohio, their Galaxy display soars over the freeway at their Fred Martin Superstore location on Barberton Road. The other LED sign, on Arlington Road in Akron, is also on the freeway. It’s the largest sign in the area and the only LED sign ...

On Your Mark, Get Set….Start Track Season With a Bang!

You can make the experience fun and exciting for the athletes and their fans. All it takes is some preparation. Consider what animations you’d like to include. Be creative and have some fun! This is a great place for you students to shine.Decide which stats you want to show during the meet. You could show ...

Three Ways Digital Signs Could Be Driving Business at Your Restaurant

As the convenience store market continues to evolve, consumers now have more options for a quick meal. As part of the quick-service restaurant industry, differentiating your establishment from others may seem a tall task, but many owners and store managers today have cited their digital sign as what drives consumers to stop at their location.   Take a look at your marketing budget and consider these three popular strategies QSRs use to attract customers with their digital ...

Thank You to Allison Schaffer for 15 Years of Service

Fifteen years ago, Allison Schaffer graduated from Dakota State University in Madison, South Dakota, on a Saturday, moved to Brookings, South Dakota, on Sunday, and started at Daktronics on Monday. Since this memorable weekend, Allison has been making an impact on Daktronics and those around her.   Allison’s supervisor, Eric Bauer, recognized the tremendous asset ...

Daktronics Helps Student Earn Transportation Scholarship

​Dale Storhaug (Sales, Transportation, SD Corporate) was surprised when a student from the South Dakota School of Mines and Technology (SDSMT) asked for a scholarship recommendation without ever meeting before. He was even more surprised at the outcome and relationship that was formed because of it.  Tyler Kleinsasser, a student working on his master's in ...