One great digital billboard feature is the capability to divide space into shared slots. This creates more pricing options, as seen in the chart. Smaller businesses use these extremely affordable spaces.
Smaller and local businesses like using smaller slots, such as these examples:
- Beauty salon introducing a new stylist
- Realtor inviting visitors to just one open house
- Smaller dealership advertising a specific vehicle
Also, think about creating low-risk options for prospects new to OOH. One way they can try out the medium is by sponsoring the current temperature (see example, right).
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