Daktronics has been building video displays for professional football since the 1990s. All of the past eleven Super Bowl venues used Daktronics products. This year, it’s no different.
The University of Phoenix Stadium and the Arizona Cardinals prepared for a great 2015 Super Bowl game-day experience by installing a 58-feet high by 164-feet wide display. The fans will enjoy an additional 9,512 square feet of live video and replays.
How did a small Midwest company operating out of a garage end up as the leading provider of professional sports scoreboards? CBS News national correspondent Lee Cowan spent three days at company headquarters to find out.
You can find out, too, by watching the Daktronics story aired on CBS News Sunday Morning on Sunday, February 1, 8 a.m. CST. If you miss the broadcast, view it at http://www.cbsnews.com/sunday-morning/