CommBrochures
Content best practices brochure

Did you know about this statistic?

It costs 6-7 times more money to get a new customer than to keep the ones you have already.*

Here’s the first of four monthly suggestions we rounded up to help you keep your customers:

Content is king.

Your customers need the kind of effective, fresh messages that drive sales. If your company sells content, or your LED vendor offers content packages, let customers know how to access what they need. Also, do you or your vendor have a content best practices guide?

Stay in touch.

So, stay in touch with customers by scheduling triggers using your Outlook email service or your CRM tool. Think about how often you want to reach out—once a year, twice a year? Supporting customers in this way will make them think immediately of your sign company when they need help.

Just copy, paste, and send.

  1. Stay in touch with your current customers. Share this link to our content online store: buy.daktronics.com  It’s filled with packages created by professional digital artists-for sale and free.
  1. Share the basics of content design with your customer: Create Dynamic Digital Messages.

 Thanks for reading our blog post! See tip #2 next month.

Do you have a customer loyalty tip that works for you?

* Shaw, Colin. “15 Statistics That Should Change The Business World – But Haven’t.” June 4, 2013. <https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t>

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