This year marks the 125th year of the Outdoor Advertising Association of America (OAAA) and we took in the event in Boca Raton, Florida. This year’s convention was especially exciting because the Out of Home (OOH) industry has seen a ton of change over the past year. OOH revenues are outpacing the GDP, and we’re seeing more digital platforms embracing OOH.
We Are OOH
For this year’s convention, we focused our efforts to promote all the areas in the OOH industry in which we operate. Yes, we build a lot of digital billboards, but that’s just
scratching the surface. We also construct brilliant installations around the world in airports, subways and railways. We’ve put up breathtaking mallscapes, both indoor and outdoor, and we also manufacture and install street furniture.
When you look at all of the areas we cover within the industry, and also factor in that we design and manufacture all of our products, it’s easy to see that we aren’t just a part of OOH, we are OOH.
Thank you to everyone who came out to this year’s convention. The future is exciting for OOH and the collaboration of all of us within the industry is crucial for us to reach the next level.