There once was a time where if brands wanted to raise awareness for their products, they
would have turn to television or even print. With new technology constantly becoming available for digital billboards and Out of Home (OOH) all together, companies are beginning to take notice of these new opportunities.
Tropicana is taking over a billboard in Westfield London to launch an educational campaign about their orange juice. You might be thinking, why would people care to look at a billboard with facts about orange juice on it? Well this won’t be just any billboard. The brand’s spokesperson Little Glass, voiced by comedian and writer David Mitchell, will be talking to passersby about the ingredients found in a Tropicana glass of OJ and also the nutritional benefits.
Not only will consumers be engaged by someone talking to them, but this billboard will be dispensing Tropicana Orange Juice. I don’t know about you, but if someone was giving me free orange juice, I would listen to them no matter what they had to say.
When launching any campaign, it is important to have an appropriate media mix, and Tropicana has shown perfectly how easily and efficiently OOH can factor into the equation. The campaign will only be lasting for three days, but it’s another awesome example of just how limitless the world of OOH truly is.
What do you think about this idea from Tropicana? It’s unique, that’s for sure, but do you think it will be effective? Let us know in the comments section below.