Fuel retailers got some bad news this week about swipe fees. An important fuel retailing association announced disappointment in what they believe to be a lack of support for swipe fee reform by the House Financial Services Committee.
This is an important issue to the industry. Swipe fees are the “fastest-growing expense” that c-store owners face, according to The National Association for Convenience & Fuel Retailing. *
Cash is better
So, this is a good time to talk to fuel retailers in your area about the Cash/Credit display. This display shows multiple states of fuel prices, depending on the payment method, such as “CASH,” “CREDIT,” or “DEBIT.” Users can also program this display to show loyalty program prices.
With a Cash/Credit display on premise, customers see at a glance how much they’ll save when a swipe fee payment isn’t involved.
Call your Daktronics rep for more information and visit the Cash/Credit display webpage.
* “’No-Choice’ Act Draws Bipartisan Opposition.” NACS Daily, Sept. 14, 2016 <http://www.nacsonline.com/Media/Daily/Pages/ND0914161.aspx?utm_content=NACS%20Daily%20091416:%20newsarticle1%20(%E2%80%98No-Choice%E2%80%99%20Act%20Draws%20Bipartisan%20Opposition)&utm_source=NACS%20Daily&utm_campaign=NACS%20Daily%20091416&utm_medium=email&utm_term=605781#.V-LMxPkrJhF>