How Does Working with a Publically Traded Company Help You?

This week Sheila Anderson, Daktronics CFO, is guest blogging about the benefits of working with a publically traded company.


Sheila Anderson, Daktronics Chief Financial Officer

Our ultimate goal as a company is to be transparent, honest, helpful and humble. So it’s no surprise that Daktronics is one of the only digital display manufacturers that is a publically traded company, offering information regularly to the public.

So yes, you can buy stock in our company, but how does the fact that we’ve been publically traded since the 1990s affect your sign company?

Our R&D provides you with cutting-edge products
First, we have an outstanding research and development record. We confidently offer you cutting-edge products for your customers.

We used the money raised from the initial public offering to fuel our developments in the LED signage industry. This commitment continues. Over the past 3 years, we spent almost $75 million dollars on R&D. Among other products, we developed a new generation of Galaxy® displays and the cloud-based Venus® Control Suite software.

Access our investments and other business information in our Securities and Exchange commission filings at: Privately owned companies aren’t required to make their numbers available to the public.

We’re here for the long haul
Second, when you need that part or onsite service, Daktronics will be there. Our commitment to stay in business over the long term dictates all of our business decisions. We also release quarterly earnings so investors know where the company is sitting financially.

Viewing our investments and performance helps you feel confident you’ll get the future support you need from Daktronics. The majority of our competitors aren’t required to do this.

Forbes Most Trustworthy
Daktronics has been among the Forbes Top 100 Most Trustworthy Companies list for the past 5 years. One of the qualifications for that list is transparency.

We’re the leader in providing the highest-quality LED displays to the industry for more than 40 continuous years. We have never had to leave and re-enter the market, and our financial information has been public the entire time.

If you would like to learn more about the benefits of working with Daktronics, feel free to comment, call at 605-692-0200 or e-mail

Thanks for reading this post. We’ll see you next week!



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