Daktronics Event Producers Enhance Game Experience

There’s no doubt that designing, building and executing a quality video display production is a team effort. From camera operators, to graphic designers and technical directors it takes many areas of expertise to produce a well-polished show. Leading a production team takes a different level of skills that Daktronics offers in our Event Producers.

Event Producers are dedicated to ensuring a top-notch video display show by managing many aspects of the control room. We sat down with Katie Windham, Daktronics Event Producer for James Madison University in Harrisburg, Virginia to gain perspective on the process.

How did you get started in your Daktronics Event Producer position?

I started with Daktronics in 2005 as a freshman in college. I landed a position in Creative Services as a video production student. That’s where I was introduced to the world of event production. I worked on the crew for South Dakota State University as well as the crew for the College World Series at Rosenblatt Stadium. I was then offered an internship in Creative Services. Out of that, there was an event producer position available to support Agustina College in Sioux Falls, which I gladly accepted. I was there for two years before the position at James Madison University became available. And that brought me here!

What sports and events are you responsible for at JMU?

I produced the football games and James Madison University and am on-site year-round. We usually start planning for the football season in February. We start talking about plans for the next season, consult with Daktronics Creative Services to design content and display looks, as well as reviewing what we can improve on. We evaluate the previous season then I work with JMU athletic and marketing staff to get our content list together so when May comes around we can start gathering our content and load it on the system; that way we don’t have to rush to get things last-minute in August.

What is a typical game day like in the control room?

During a game week, every day is a little different. Usually I come in early in the week to get my content list together, I clean up computers from the previous game, I start creating and loading content for the week, and create and update all my Show Control buttons. If there’s ever anything to troubleshoot, I troubleshoot that early in the week. JMU and I co-write our game day script, which is different from a lot of sites.  I’ll write my part early in the week, then marketing will go in and fill their portion in later in the week. On Thursdays of the week, we have a large athletics meeting, and afterward I get athletics and Learfield together in the control room to go through the entire script to ensure a smooth show.

What’s the biggest challenge you’ve faced that you’ve been able to overcome?

The biggest challenge I’ve faced was two years ago when we had troubled with our replay machine about 30-minutes prior to kickoff. After a few minutes of troubleshooting it was pretty apparent that it was toast. Fortunately, we have a separate web stream production located in the same control room as us, so I was able to take a DA feed of their replay machine and we were able to piggyback off their replay for the first half of the game. By halftime, my game day engineer discovered an internal fan had died, so we jury-rigged a pedestal fan that we had lying around the room to blow cool air on the machine to bring it back to life for the second half. The timing of that failure made for an intense pregame when I had to get a solution in place for replay but also continue to coordinate the band, graphics on the board, team run-out…it was tough!

In a situation like that…how do you remain calm and professional?

Take a moment to step back and breath. I think that is the biggest thing that helps me. Even if there’s chaos and no time. Take just three seconds to stop and think. It’s easy for problems to escalate quickly and go downhill in a live production environment and it does no good to let a control room turn into a yelling match.

What’s your most memorable moment as an Event Producer?

As far as a game day moment, it’s every time we absolutely nail our intro video sequence. We have several moving parts that must be timed out exactly for it to look the way it’s supposed to, and when we can nail that perfectly it’s amazing!

Thank you Katie, for sharing your insight to this unique position!

Katie Windham

This post was written by Katie from Daktronics Event Production.


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