Community Support

How do you get the community to back spending school funds on something that may appear flashy and unnecessary? Use your display to enhance student learning and earn money.

Miami Trace High School in Washington Court House, Ohio, installed a video display in their new stadium for the quickly growing student body population.

When you look at the video display beyond scoring sports and entertaining the crowd you will be amazed at all the possibilities, from educational opportunities to generating revenue for your school.

The addition of the display not only affected students on the field, but in the classroom, as well. “We were able to create video broadcasting classes for students to learn to run cameras for the board,” said David Lewis, Superintendent. “Getting them involved will grow the program throughout the years. It’s hands on, and kids like technology, so it’s a win-win for us.”

It takes team work to bring a new video displays to schools. That’s where Daktronics Sports Marketing team comes into play. A DSM team member forms a funding plan with the school and shares tactics for securing sponsorships. That provides the opportunity for community members to step up and support the school by purchasing sponsor panels, showing school spirit while promoting their business.

“I think people would be surprised to learn how easy the process really is,” explained Lewis. “People see the video board and then look at the cost and say it’s not necessary. If you are willing to put the time and effort into it, people in your community will support you; you just have to find them.”

With a payment plan in place, the funds raised through sponsors can cover the full payments for the equipment, with any additional funds going straight to the school. Schools are commonly able to cover additional needs for sports or redistribute the additional funds for any academic needs.

Seem too good to be true? Learn more by meeting with our Daktronics Sports Marketing team. No obligation – just exciting new opportunities for your school. See how our numbers have added up over the years.



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